{"id":967,"date":"2019-11-09T10:30:36","date_gmt":"2019-11-09T09:30:36","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=967"},"modified":"2022-08-05T09:31:09","modified_gmt":"2022-08-05T07:31:09","slug":"kako-se-rangirati-u-top-3-na-google-mapi","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/kako-se-rangirati-u-top-3-na-google-mapi\/","title":{"rendered":"Kako se rangirati u top 3 na Google mapi"},"content":{"rendered":"

Top 3 pozicije na Google mapama mogu biti izuzetno profitabilne<\/a>, kako za vas, kao vlasnika biznisa, tako i za va\u0161e klijente. Uz pomo\u0107 na\u0161ih saveta, posti\u0107i \u0107ete poziciju na Google mapama za grad u kojem je va\u0161 Google My Business nalog verifikovan.<\/p>\n

Glavne klju\u010dne re\u010di u nazivu va\u0161e firme<\/h2>\n

Ovo je relativno veliki faktor rangiranja kada je u pitanju pobolj\u0161anje va\u0161eg rejtinga na Google mapama. Ljudi misle da se klju\u010dne re\u010di koriste kako bi olak\u0161ale pronalazak lokalne firme koju tra\u017ee. Recimo, ako neko ukuca \u201e\u0110ole, prodavnica delova za automobile\u201c, on verovatno unapred zna da \u017eeli da do\u0111e do \u0110oleta i njegove trgovine i jednostavno tra\u017ei njegov webshop ili sajt. Firme zbog toga koriste klju\u010dne re\u010di svoje delatnosti u Google My Business nazivu.<\/p>\n

Pomenuta tehnika jeste pomalo spamerska i spada u gray hat, ali vredi je uzeti u obzir, jer se verovatno borite protiv konkurencije koja ve\u0107 koristi ovu metodu.<\/p>\n

Ako se brinete da bi uklju\u010divanje klju\u010dnih re\u010di u naziv profila moglo uticati na va\u0161e NAP (name, address, phone number) podatke \u2013 da moglo bi. Ali, ako doslednost tih podataka nije bila uvek savr\u0161ena, a vi imate solidno rangiranje, isplati se. Kada vidite benefite ove metode, mo\u017eda \u0107ete po\u017eeleti da izmenite kompletne NAP podatke i u njih dodate va\u0161e glavne klju\u010dne re\u010di.<\/p>\n

Proverite da li ste naveli ta\u010dne kategorije na GMB i iskoristite njihov maksimalni potencijal.<\/p>\n

Ponekad kategorije na Google My Business ne odgovaraju savr\u0161eno svakoj delatnosti. Proverite da li se va\u0161a osnovna kategorija \u0161to vi\u0161e podudara sa klju\u010dnim re\u010dima za koje poku\u0161avate da se rangirate. Jedan od na\u010dina da to u\u010dinite jeste da u Google upi\u0161ete va\u0161u glavnu klju\u010dnu re\u010d i imena velikih gradova, a zatim iskopirate najbolje rangirane.<\/p>\n

Iskoristite maksimalno sekundardne kategorije i dodajte relevantne kategorije. Ovo vam mo\u017ee pomo\u0107i da pobolj\u0161ate rangiranje za ostale klju\u010dne re\u010di.<\/p>\n

Izgradite srodne lokalne direktorijume<\/h2>\n

Veliki aspekt lokalnog SEO<\/a> uklju\u010duje izgradnju ni\u0161e i lokalnu relevantnost putem on-page i off-page optimizacije. Kada je u pitanju off-page, jedan od na\u010dina da ovo postignete jeste da izgradite ni\u0161u i lokalne direktorijume. Primer lokalnog direktorijuma mo\u017ee biti websajt lokalnog proizvo\u0111a\u010da delova za automobile, a direktorijum relevantne ni\u0161e bi bio online katalog delova za automobile.<\/p>\n

Mo\u017eete pomo\u0107i indeksiranje ovih direktorijuma tako \u0161to \u0107ete linkovati ka njima sa svog websajta, staviti ih u Google alat za testiranje prilago\u0111enosti mobilnim ure\u0111ajima ili ih poslati na indeksiranje. Imajte na umu da su pomenuti direktorijumi bezvredni za SEO<\/a> ukoliko ih Google ne indeksira.<\/p>\n

On-page SEO mora da bude savr\u0161en<\/h2>\n

On-page SEO je izuzetno bitan<\/a> ako poku\u0161avate da se probijete na top pozicije na Google mapama, a opet firme koje se bore za svoju poziciju ga \u010desto zanemaruju.<\/p>\n

UI\/UX \u2013 korisni\u010dki interfejs i korisni\u010dko iskustvo<\/h3>\n

Va\u0161 websajt mora da bude optimizovan za pregled sa mobilnih ure\u0111aja, morate imati instaliran SSL sertifikat, a brzina u\u010ditavanja mora biti dobra, ako \u017eelite da se dobro rangirate na Google mapama i u organskoj pretrazi. Kada ljudi \u017eele da pozovu lokalno preduze\u0107e, u\u010dini\u0107e to putem mobilnog telefona. Mi smo mobilno dru\u0161tvo, stoga \u0107e dizajn prilago\u0111en mobilnim ure\u0111ajima, SSL i dobra brzina u\u010ditavanja doneti direktnu korist pri rangiranju. Indirektna korist je potencijalno sni\u017eavanje stope napu\u0161tanja sajta i pove\u0107anje broja konverzija lidova.<\/a><\/p>\n

SEO optimizovan sadr\u017eaj<\/h3>\n

Sadr\u017eaj koji se nalazi na landing stranici koja je priklju\u010dena Google mapama treba da bude verodostojan, da ima najmanje hiljadu re\u010di, geografski ozna\u010dene slike, glavne i srodne klju\u010dne re\u010di i njihove verzije, raspore\u0111ene vi\u0161e puta na jednoj stranici.<\/p>\n

Ako vas zanima koliko puta konkretno treba da koristite klju\u010dne re\u010di, savetujemo vam da koristite alate za analizu sadr\u017eaja, kao \u0161to su Moz Keyword Explorer<\/a>, WordCount<\/a>, On-Page Optimization Tool<\/a>, Search Combination Tool<\/a>, Keyword Density Checker<\/a> i drugi.
\nVa\u0161a landing stranica na GMB bi trebala da ima bar jedan odlazni link ka sajtu visokog autoriteta, kao i relevantne interne linkove i tekst sidra koji se podudara sa va\u0161im glavnim klju\u010dnim re\u010dima.<\/p>\n

Izbegavajte kanibalizaciju klju\u010dnih re\u010di!<\/h3>\n

Ako \u017eelite da postignete dobro rangiranje na Google mapama i u organskoj pretrazi, izbegavajte kanibalizaciju klju\u010dnih re\u010di. Ako imate dve stranice koje targetiraju iste klju\u010dne re\u010di, iskopirajte sadr\u017eaj stranice koja nije priklju\u010dena Google mapama i dodajte ga na landing stranicu koja jeste priklju\u010dena. Zatim napravite 301 preusmerenje stare stranice ka va\u0161oj landing stranici na Google mapama. Ova metoda \u0107e potpomo\u0107i i ubrzati rangiranje.<\/p>\n

Signali sa dru\u0161tvenih mre\u017ea uti\u010du na rangiranje<\/h2>\n

Signali sa dru\u0161tenih mre\u017ea<\/a> postaju sve va\u017eniji za rangiranje, kako na Google mapama, tako i na organskoj pretrazi. Ono \u0161to nazivamo signalima sa dru\u0161tvenih mre\u017ea su zapravo deljenja sadr\u017eaja sa va\u0161eg websajta, lajkovi i sveukupan izgled dru\u0161tvenih mre\u017ea iz perspektive pretra\u017eiva\u010da.<\/p>\n

Signale sa dru\u0161tvenih mre\u017ea mo\u017eete ostvariti jednostavno \u2013 ili kupovinom, ili reklamnom kampanjom koja sadr\u017ei link va\u0161e firme. Tako \u0107ete posti\u0107i ve\u0107u vidljivost i vi\u0161e saobra\u0107aja na lokalnom nivou, \u0161to je faktor rangiranja, a potencijalno mo\u017eete dobiti i nove klijente.<\/p>\n

Pove\u0107ajte broj recenzija korisnika<\/h2>\n

Recenzije korisnika mogu pobolj\u0161ati va\u0161e rangiranje na Google mapama i stopu klikova u rezultatima pretrage. Broj recenzija mo\u017eete pove\u0107ati tako \u0161to \u0107ete staviti link ka recenzijama na Google mapama na va\u0161e vizitkarte, fakture i u potpis email-a. Tehni\u010dki, tra\u017eenje od klijenata da napi\u0161u recenziju nije u skladu sa pravilima Google-a, ali vi zapravo samo olak\u0161avate klijentima da prona\u0111u mesto gde \u0107e napisati recenziju.<\/p>\n

Ako ipak odlu\u010dite da tra\u017eite od klijenata sa kojima ste sara\u0111ivali da ostave recenziju o saradnji, budite oprezni da ne kontaktirate veliki broj ljudi odjednom. Google-u to mo\u017ee biti sumnjivo, naro\u010dito ukoliko je va\u0161 nalog na Google mapama star manje od \u0161est meseci.<\/p>\n

Novinski \u010dlanak o va\u0161em biznisu uti\u010de na rangiranje na Google mapama<\/h2>\n

Online novinski \u010dlanak o va\u0161em poslovanju mo\u017ee doneti linkove visokog kvaliteta va\u0161em biznisu. Kontaktirajte doma\u0107e novinske web portale i na\u0111ite povoljnu opciju. Pored benefita koji \u0107e doneti beklinkovi, va\u0161im potencijalnim i stalnim klijentima bi\u0107e impresivno \u0161to imate linkove od renomiranih novinskih sajtova.<\/p>\n

Objave na srodnim i relevantnim blogovima i websajtovima<\/h2>\n

Gostuju\u0107a objava na sna\u017enom i autoritativnom sajtu koji je relevantan va\u0161em, bilo po pitanju ni\u0161e ili lokacije, ima\u0107e izuzetan uticaj. Imajte na umu da ova taktika ima smisla tek nakon \u0161to ste uradili osnovnu izgradnju linkova, kao \u0161to su direktorijumi, dru\u0161tvene mre\u017ee itd. Ukoliko objavite sadr\u017eaj na tu\u0111em sajtu koji je uticajan, a va\u0161 websajt je nov i ima malo linkova, Google-u to mo\u017ee delovati neprirodno.<\/p>\n

Priliku za gostuju\u0107u objavu iskoristite da napi\u0161ete visokokvalitetni \u010dlanak i rangirajte ga (lokalno ili op\u0161te) za odabrane klju\u010dne re\u010di. Uradite kvalitetnu on-page optimizaciju, a zatim je osna\u017eite linkovima i signalima sa dru\u0161tvenih mre\u017ea.<\/p>\n

Ultimativni savet glasi – Imajte strpljenja<\/h2>\n

Ako je va\u0161 websajt relativno nov, a poku\u0161avate da se rangirate za konkurentne klju\u010dne re\u010di, imajte na umu da to mo\u017ee da potraje. Ne treba ni da spominjemo da ako odjednom uradite off-page optimizaciju i prikupite veliki broj linkova i recenzija, to Google-u mo\u017ee delovati neprirodno. Tako \u0107ete napraviti vi\u0161e \u0161tete nego koristi. Dozvolite vremenu da u\u010dini svoje, linkujte i redovno objavljujte gostuju\u0107e postove. To \u0107e vas sigurno dovesti u top 3 pozicije na Google mapama.<\/p>\n","protected":false},"excerpt":{"rendered":"

Top 3 pozicije na Google mapama mogu biti izuzetno profitabilne, kako za vas, kao vlasnika biznisa, tako i za va\u0161e klijente. Uz pomo\u0107 na\u0161ih saveta, posti\u0107i \u0107ete poziciju na Google mapama za grad u kojem je va\u0161 Google My Business nalog verifikovan. Glavne klju\u010dne re\u010di u nazivu va\u0161e firme Ovo je relativno veliki faktor rangiranja […]<\/p>\n","protected":false},"author":2,"featured_media":976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[40,29,33],"yoast_head":"\nKako se rangirati u top 3 na Google mapi - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"Top 3 pozicije na Google mapama mogu biti izuzetno profitabilne, kako za vas, kao vlasnika biznisa, tako i za va\u0161e klijente. 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