{"id":923,"date":"2019-11-03T18:33:30","date_gmt":"2019-11-03T17:33:30","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=923"},"modified":"2020-10-09T14:53:56","modified_gmt":"2020-10-09T12:53:56","slug":"seo-ili-placeni-google-oglasi","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/","title":{"rendered":"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi?"},"content":{"rendered":"<p>Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je svakog preduzetnika. Ako ste odlu\u010dili da pove\u0107ate obim prodaje putem internet marketinga, \u010dinite pravu stvar, jer je internet mesto na kojem mo\u017eete dopreti do ogromnog broja potencijalnih klijenata.<\/p>\n<p>Na raspolaganju imate dve opcije \u2013 SEO i\/ili pla\u0107ene oglase. \u010cesto nam postavljaju pitanje koja je strategija bolja. Pisali smo o <a href=\"https:\/\/digitalcircleweb.com\/seo-optimizacija\/\">optimizaciji sajtova za pretra\u017eiva\u010de<\/a>, slo\u017eenom procesu, prednostima i nedostacima iste. <a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wordpress-seo-optimizacija\/\">Savr\u0161eno ura\u0111en SEO<\/a> mo\u017ee pozicionirati va\u0161 sajt na prvoj stranici pretra\u017eiva\u010da. \u010cak i tada va\u0161 sajt \u0107e biti ispod pla\u0107enih oglasa, jer se oni pojavljuju na samom vrhu stranice.<\/p>\n<ul>\n<li><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wordpress-seo-optimizacija\/\"><strong>Kako mo\u017eete da unapredite SEO va\u0161eg WordPress sajta<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/kako-ubrzati-wordpress-sajt\/\"><strong>Kako ubrzati WordPress sajt<\/strong><\/a><\/li>\n<\/ul>\n<h2>\u0160ta \u0107e bolje uticati na pove\u0107anje prodaje \u2013 SEO ili pla\u0107eni Google oglasi?<\/h2>\n<p>I SEO i pla\u0107eni <strong>Google oglasi<\/strong> imaju svoje prednosti i nedostatke, dakle logi\u010dno je pitanje \u2013 u \u0161ta ulo\u017eiti vreme i novac? U nastavku teksta donosimo vam odgovor na pitanje.<\/p>\n<h2>Prednosti SEO:<\/h2>\n<p>SEO mo\u017ee pomo\u0107i da se va\u0161 sadr\u017eaj bolje rangira i njegovi efekti traju du\u017ee. Sadr\u017eaj do kojeg klijenti do\u0111u organskom pretragom ima ve\u0107u verovatno\u0107u da bude pro\u010ditan i da mu publika pokloni svoje poverenje. Pla\u0107eni oglasi zahtevaju da potro\u0161ite novac kako biste sadr\u017eaj servirali ciljanoj publici.<\/p>\n<blockquote><p><strong><em>Pla\u0107eni oglasi funkcioni\u0161u kao automobili. Kada u njih nato\u010dite gorivo (novac), oni idu. \u010cim prestanete da sipate, zaustavljaju se.<\/em><\/strong><\/p><\/blockquote>\n<p>Ukoliko optimizujete sadr\u017eaj na svim web stranicama va\u0161eg sajta rezultat \u0107e biti ve\u0107i broj organskih poseta sajtu, a usledi\u0107e <a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/zasto-je-generisanje-lidova-vazno-za-vas-biznis\/\">konverzija organskih lidova u klijente<\/a>.<\/p>\n<h2>SEO je dugoro\u010dna investicija<\/h2>\n<p>Ako \u017eelite dugoro\u010dne rezultate, SEO je strategija u koju treba da investirate. SEO rezultate ne donosi preko no\u0107i, ali jednom kada ih postignete, rezultati \u0107e trajati. Sa dobro optimizovanim sajtom, kada do\u0111ete do prve stranice pretra\u017eiva\u010da, zadr\u017ea\u0107ete svoju poziciju. Sa pla\u0107enim oglasima, morate da ulo\u017eite novac kako biste se pojavili, a \u010dim prestanete da pla\u0107ate, ponovo vas nema nigde. Sa kvalitetnim SEO, va\u0161e mesto rangiranja ne nestaje \u010dim prestanete da pla\u0107ate. Zadr\u017ea\u0107ete se na poziciji koju ste zauzeli jo\u0161 dugo vremena, \u010dak i ako prestanete da ula\u017eete u SEO, dok vas konkurencija ne prestigne.<\/p>\n<blockquote><p><strong><em>Pla\u0107eni oglasi funkcioni\u0161u kao \u010desma, dok je SEO kao reka, kada je koli\u010dina saobra\u0107aja u pitanju.<\/em><\/strong><\/p><\/blockquote>\n<h2>SEO generi\u0161e kvalitetnije lidove<\/h2>\n<p>Optimizovane klju\u010dne re\u010di se potpuno podudaraju sa klju\u010dnim re\u010dima koje je potencijalni klijent uneo u pretra\u017eiva\u010d. Kada potencijalni klijenti na\u0111u va\u0161 sajt putem organske pretrage, ve\u0107a je verovatno\u0107a da \u0107e kliknuti na va\u0161e stranice, vreme zadr\u017eavanja na stranicama \u0107e biti du\u017ee i\u00a0 ve\u0107a je verovatno\u0107a da \u0107ete generisati kvalitetne lidove.<\/p>\n<p>Organski klik je uvek vredniji nego pla\u0107eni klik, a konverzija organskih lidova je uvek ve\u0107a, nego konverzija pla\u0107enih lidova. Iako pla\u0107enim oglasima postavljate svoj logo, firmu, proizvode direktno ispred potencijalnog kupca, SEO donosi bolje rezultate.<\/p>\n<h2>SEO je finansijski isplativiji<\/h2>\n<p>Pla\u0107eni oglasi br\u017ee isporu\u010duju rezultate, ali ako govorimo o povratu ulaganja, SEO je isplativiji. Broj ljudi koji \u0107e posetiti va\u0161 sajt privu\u010den rezultatima organske pretrage je nemerljivo ve\u0107i nego broj ljudi koji \u0107e kliknuti na pla\u0107eni oglas. Sredstva koja na dnevnom nivou morate ulo\u017eiti u pla\u0107ene oglase su vi\u0161estruko ve\u0107a nego cena optimizacije, a povrat ulaganja je drasti\u010dno manji.<\/p>\n<h3>Neki ljudi jednostavno ne\u0107e kliknuti na pla\u0107ene Google oglase<\/h3>\n<p>Ljudi koji pretra\u017euju internet u potrazi za odre\u0111enim proizvodom ili uslugom ponekad jednostavno ne\u0107e da kliknu na pla\u0107ene oglase.<\/p>\n<h4>Za\u0161to?<\/h4>\n<p>Svesni su da se pla\u0107eni oglasi bave isklju\u010divo prodajom i da na njima ne\u0107e na\u0107i vredne informacije za kojima tragaju. Direktna prodaja \u010desto zna da bude nametljiva i neprijatna, a kupci su uvek u potrazi za dodatnom vredno\u0161\u0107u i identifikacijom sa prodavcem.<\/p>\n<h3>SEO gradi poverenje ka va\u0161em sajtu<\/h3>\n<p>Ako ste organski pozicionirani ve\u0107e su \u0161anse da \u0107e ljudi imati poverenja u va\u0161 biznis. Pla\u0107eni oglasi su dobro pozicionirani, jer su pla\u0107eni. Sajtovi koji se organski visoko rangiraju naj\u010de\u0161\u0107e su kvalitetniji, nude vi\u0161e sadr\u017eaja i korisni su potencijalnim klijentima. Pla\u0107ene oglase mo\u017ee lansirati bilo koji preduzetnik, koji ima finansijska sredstva, bez obzira na kvalitet i tradiciju poslovanja. Kada je u pitanju SEO, nema prevare. Google \u0107e vas pozicionirati na mesto koje zaslu\u017eujete, skladno va\u0161em radu, trudu i relevantnosti va\u0161ih objava.<\/p>\n<h2>Prednosti pla\u0107enih Google oglasa<\/h2>\n<p>Prilikom jednog marketin\u0161kog istra\u017eivanja, 70% marketing profesionalaca se izjasnilo u korist SEO, kada je pove\u0107anje prodaje u pitanju. 30% je smatralo da <strong>pla\u0107eni Google oglasi<\/strong> ipak mogu doneti dobrobit va\u0161em poslovanju. Razlozi su slede\u0107i:<\/p>\n<h3>Pla\u0107eni oglasi vam dozvoljavaju da targetirate ciljanu publiku<\/h3>\n<p>Prilikom kreiranja <strong>pla\u0107enog Google oglasa<\/strong> mo\u017eete laserski precizno targetirati \u017eeljenu publiku. Imate mogu\u0107nost popunjavanja demografskih podataka \u2013 godina, pola, interesovanja, lokacije potencijalnih klijenata. Pla\u0107eni oglasi vam pru\u017eaju ve\u0107u kontrolu nad populacijom kojoj \u0107e va\u0161 oglas biti prikazan.<\/p>\n<h3>Pla\u0107eni oglasi br\u017ee isporu\u010duju rezultate<\/h3>\n<p>Iako je konverzija lidova u potro\u0161a\u010de svega 30%, pla\u0107eni oglasi br\u017ee isporu\u010duju \u017eeljene rezultate. SEO je dugotrajan proces. Kako biste se rangirali za \u017eeljene klju\u010dne re\u010di mogu pro\u0107i i meseci, dok se sa pla\u0107enim oglasima pojavljujete na vrhu pretrage odmah. A\u017euriranja algoritma pretra\u017eiva\u010da nemaju uticaj na pla\u0107ene oglase, stoga ne postoji opasnost da se va\u0161a pozicija promeni.<\/p>\n<blockquote><p><strong><em>ZA SEO su nekada potrebni meseci kako bi prikazala rezultate, dok pla\u0107eni oglasi donose rezultate u roku od nekoliko sati nakon \u0161to ste ih pokrenuli.<\/em><\/strong><\/p><\/blockquote>\n<h3>Pla\u0107enim oglasima se odmah mo\u017eete rangirati za \u017eeljene klju\u010dne re\u010di<\/h3>\n<p>Pla\u0107eni oglasi vam dozvoljavaju instant rangiranje za klju\u010dne re\u010di za koje smatrate da mogu pove\u0107ati prodaju. Sa SEO nikada ne mo\u017eete biti 100% sigurni da \u0107ete se za klju\u010dne re\u010di rangirati organski, jer to zavisi od niza faktora \u2013 konkurencije, Google-a, stanja va\u0161eg sajta<\/p>\n<blockquote><p>pla\u0107eni oglasi i SEO ne posti\u017eu ni pribli\u017eno iste rezultate. \u010cak 65% ispitanika izjasnilo se u korist SEO strategije, dok svega 35% podr\u017eava pla\u0107ene oglase, kada je re\u010d o pove\u0107anju prodaje i konverziji lidova u klijente.<\/p><\/blockquote>\n<h3>Pla\u0107eni oglasi poma\u017eu u brendiranju i postizanju ve\u0107e vidljivosti<\/h3>\n<p>Pla\u0107eni oglasi se mogu koristiti kako bi se ime va\u0161eg brenda odmah pojavilo na vrhu pretra\u017eiva\u010da. Tako se razvija svest o brendu i pove\u0107ava se vidljivost va\u0161eg brenda. \u010cak i kada potencijalni klijent unese \u017eeljene klju\u010dne re\u010di, za koje se takmi\u010dite sa konkurencijom, putem pla\u0107enih oglasa vi \u0107ete se pojaviti ispred konkurencije i ime va\u0161eg brenda \u0107e biti vidljivo.<\/p>\n<h2>SEO i pla\u0107eni oglasi najbolje funkcioni\u0161u zajedno<\/h2>\n<p>Bez sumnje, i SEO, i pla\u0107eni oglasi, imaju svoje prednosti i nedostatke. Za koju strategiju \u0107ete se opredeliti u mnogome zavisi od potreba, bud\u017eeta i misije va\u0161e firme. Na\u0161e mi\u0161ljenje je da su SEO i pla\u0107eni oglasi kao desna i leva ruka digitalnog marketinga. Svaka mo\u017ee da funkcioni\u0161e zasebno, ali optimalne rezultate \u0107ete posti\u0107i tek kada po\u010dnu da sara\u0111uju me\u0111usobno.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je svakog preduzetnika. Ako ste odlu\u010dili da pove\u0107ate obim prodaje putem internet marketinga, \u010dinite pravu stvar, jer je internet mesto na kojem mo\u017eete dopreti do ogromnog broja potencijalnih klijenata. Na raspolaganju [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi? - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi? - SEO \u017durnal\" \/>\n<meta property=\"og:description\" content=\"Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO \u017durnal\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-03T17:33:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-09T12:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/11\/Blog-baner-seo-vs-google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1068\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital Circle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisano od\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Circle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procenjeno vreme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\"},\"author\":{\"name\":\"Digital Circle\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/350a2a8393c2549f3ced4bf9d08bd408\"},\"headline\":\"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi?\",\"datePublished\":\"2019-11-03T17:33:30+00:00\",\"dateModified\":\"2020-10-09T12:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\"},\"wordCount\":1271,\"publisher\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization\"},\"keywords\":[\"Google oglasi\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\",\"url\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\",\"name\":\"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi? - SEO \u017durnal\",\"isPartOf\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#website\"},\"datePublished\":\"2019-11-03T17:33:30+00:00\",\"dateModified\":\"2020-10-09T12:53:56+00:00\",\"description\":\"Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je\",\"breadcrumb\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna\",\"item\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#website\",\"url\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/\",\"name\":\"SEO \u017durnal\",\"description\":\"Novosti iz SEO sveta i digitalnog marketinga\",\"publisher\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization\",\"name\":\"Digital Circle\",\"url\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Logo_Circle-fav-1.png\",\"contentUrl\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Logo_Circle-fav-1.png\",\"width\":139,\"height\":139,\"caption\":\"Digital Circle\"},\"image\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/350a2a8393c2549f3ced4bf9d08bd408\",\"name\":\"Digital Circle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad006f9fb32de40156462e8d85b9f18b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad006f9fb32de40156462e8d85b9f18b?s=96&d=mm&r=g\",\"caption\":\"Digital Circle\"},\"url\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/author\/digital-circle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi? - SEO \u017durnal","description":"Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/","og_locale":"sr_RS","og_type":"article","og_title":"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi? - SEO \u017durnal","og_description":"Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je","og_url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/","og_site_name":"SEO \u017durnal","article_published_time":"2019-11-03T17:33:30+00:00","article_modified_time":"2020-10-09T12:53:56+00:00","og_image":[{"width":1068,"height":640,"url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/11\/Blog-baner-seo-vs-google.jpg","type":"image\/jpeg"}],"author":"Digital Circle","twitter_card":"summary_large_image","twitter_misc":{"Napisano od":"Digital Circle","Procenjeno vreme \u010ditanja":"6 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/#article","isPartOf":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/"},"author":{"name":"Digital Circle","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/350a2a8393c2549f3ced4bf9d08bd408"},"headline":"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi?","datePublished":"2019-11-03T17:33:30+00:00","dateModified":"2020-10-09T12:53:56+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/"},"wordCount":1271,"publisher":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization"},"keywords":["Google oglasi"],"articleSection":["Marketing"],"inLanguage":"sr-RS"},{"@type":"WebPage","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/","url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/","name":"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi? - SEO \u017durnal","isPartOf":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#website"},"datePublished":"2019-11-03T17:33:30+00:00","dateModified":"2020-10-09T12:53:56+00:00","description":"Svakom biznisu je cilj prodaja proizvoda ili usluga koje su plasirali na tr\u017ei\u0161te. Pove\u0107anje prodaje, ma koliki njen obim u datom momentu bio, cilj je","breadcrumb":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/seo-ili-placeni-google-oglasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna","item":"https:\/\/digitalcircleweb.com\/seo-zurnal\/"},{"@type":"ListItem","position":2,"name":"\u0160ta je bolje: SEO ili pla\u0107eni Google oglasi?"}]},{"@type":"WebSite","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#website","url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/","name":"SEO \u017durnal","description":"Novosti iz SEO sveta i digitalnog marketinga","publisher":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization","name":"Digital Circle","url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/logo\/image\/","url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Logo_Circle-fav-1.png","contentUrl":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Logo_Circle-fav-1.png","width":139,"height":139,"caption":"Digital Circle"},"image":{"@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/350a2a8393c2549f3ced4bf9d08bd408","name":"Digital Circle","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad006f9fb32de40156462e8d85b9f18b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad006f9fb32de40156462e8d85b9f18b?s=96&d=mm&r=g","caption":"Digital Circle"},"url":"https:\/\/digitalcircleweb.com\/seo-zurnal\/author\/digital-circle\/"}]}},"_links":{"self":[{"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":0,"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/media\/955"}],"wp:attachment":[{"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}