{"id":752,"date":"2019-09-06T09:05:54","date_gmt":"2019-09-06T07:05:54","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=752"},"modified":"2020-08-12T14:28:52","modified_gmt":"2020-08-12T12:28:52","slug":"5-trendova-seo-marketinga-u-2019-godini-za-koje-morate-da-znate","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/5-trendova-seo-marketinga-u-2019-godini-za-koje-morate-da-znate\/","title":{"rendered":"5 trendova SEO marketinga u 2019. godini, za koje morate da znate!"},"content":{"rendered":"

Algoritmi pretra\u017eiva\u010da se neprestano menjaju, zbog toga bi svako ko ima websajt morao da bude u toku sa trendovima u SEO marketingu. Ne samo \u0161to nova tehnologija menja na\u010din na koji ljudi pretra\u017euju internet, ve\u0107 i kroleri pretra\u017eiva\u010da koriste druga\u010dije kriterijume za rangiranje sajtova.<\/p>\n

Implementacija ovih trendova u SEO marketingu \u0107e pomo\u0107i svakom biznisu da ostane konkurentan i u 2019. godini.<\/p>\n

Razmotrite i ostale pretra\u017eiva\u010de, a ne samo Google<\/strong><\/h2>\n

Iako je Google, bez pogovora, kralj pretra\u017eiva\u010da, nemojte zaboraviti da optimizujete sadr\u017eaj za Yahoo ili Bing pretra\u017eiva\u010de.<\/p>\n

Yahoo je drugi pretra\u017eiva\u010d po veli\u010dini i zapanjuju\u0107e veliki broj ljudi ga koristi i u 2019. godini. Istoimena kompanija sa sedi\u0161tem u Kaliforniji ubira prihod od preko 4 milijarde evra godi\u0161nje, dok je Yahoo peti po redu najpose\u0107eniji sajt na svetu. Yahoo je u jednom momentu planirao da otkupi Google, ali ta poslovna transakcija se nije realizovala.<\/p>\n

18% svih pretraga na internetu obavlja se na Yahoo pretra\u017eiva\u010du, a svake sekunde u Yahoo se unese preko 10.000 upita za pretragu. \u010cinjenice koje smo izneli govore u prilog optimizaciji sadr\u017eaja za Yahoo. Google jeste kralj pretra\u017eiva\u010da, ali ni konkurencija ne zaostaje.<\/p>\n

Ne smemo zaboraviti da spomenemo Bing. Ovaj mo\u0107ni pretra\u017eiva\u010d je u vlasni\u0161tvu Microsoft kompanije, a pru\u017ea mno\u0161tvo opcija pretrage – pretragu internet sadr\u017eaja, videa, slika i mapa. Dnevno se u Bing unese 873.964.000 upita za pretragu. Da, dobro ste pro\u010ditali broj, na mese\u010dnom nivou Bing broji 9.6 milijardi upita.<\/p>\n

Bing dr\u017ei svega 5% pretraga putem ra\u010dunara, dok se mnogo vi\u0161e koristi putem mobilne aplikacije, stoga optimizacija za pomenuti pretra\u017eiva\u010d mo\u017ee biti vi\u0161estruko korisna.<\/p>\n

Kvalitet je va\u017eniji od kvantiteta, naro\u010dito kada je u pitanju sadr\u017eaj!<\/strong><\/h2>\n

Jedno od najva\u017enijih a\u017euriranja Google-ovog algoritma pretrage<\/a> u 2018. godini, pomerilo je pa\u017enju pretra\u017eiva\u010da ka kvalitetu sadr\u017eaja. Ovaj trend se nastavlja i u 2019. godini.<\/p>\n

Iako su beklinkovi<\/a> i dalje va\u017eni, Google je postao sofisticiraniji kada je re\u010d o odlu\u010divanju koliko je kvalitetan sadr\u017eaj va\u0161eg sajta. Naravno, koli\u010dina sadr\u017eaja koji proizvodite je i dalje va\u017ena. Ipak, jedan od najzna\u010dajnijih trendova u SEO marketingu u 2019. godini je ve\u0107i prioritet kvaliteta nego ikad pre.<\/p>\n

Konkretno, to zna\u010di pisanje sadr\u017eaja duge forme, bez zavaravanja pretra\u017eiva\u010da ili korisnika. U 2019. godini svi SEO stru\u010dnjaci<\/a> bi trebali da obrate posebnu pa\u017enju na on-page SEO<\/a>. Sve sofisticiraniji kroleri pretra\u017eiva\u010da poklanjaju posebnu pa\u017enju URL-ovima koji su jednostavni za korisnike, optimizovanju slika, internoj strukturi i linkovanju.<\/p>\n

Brzina sajta uti\u010de na korisni\u010dko iskustvo i rangiranje<\/strong><\/h2>\n

Pobolj\u0161anje brzine sajta je jedan od najva\u017enijih trendova u SEO marketingu<\/strong> 2019. godine. Sre\u0107om, sa svim SEO alatima<\/a> koje imamo na tr\u017ei\u0161tu, jednostavno je proveriti koliko je sajt brz.<\/p>\n

Brzina je va\u017enija nego ikada, zahvaljuju\u0107i Google-ovoj politici prioritetnog indeksiranja za mobilne ure\u0111aje. Naravno, brzina sajta je uvek bila bitan aspekt korisni\u010dkog iskustva. Danas je podjednako va\u017ena i za Google-ove krolere. U idealnom slu\u010daju, sajt bi trebao da se u\u010dita za manje od jedne sekunde, \u0161to je te\u0161ko posti\u0107i bez pomo\u0107i kvalifikovanih SEO stru\u010dnjaka.<\/p>\n

\u0160to je br\u017ei va\u0161 sajt, to je ve\u0107a \u0161ansa da ga Google bolje rangira.<\/p>\n

Nemojte odbacivati spominjanja koja ne sadr\u017ee linkove<\/strong><\/h2>\n

Kao \u0161to bi sam naziv sugerisao, pod spominjanjima koja ne sadr\u017ee linkove podrazumevamo preporuke za va\u0161 brend, bez dodatog linka.<\/p>\n

Iako su beklinkovi i dalje va\u017ean faktor koji pretra\u017eiva\u010di koriste da odrede kvalitet sadr\u017eaja, spominjanja koja ne sadr\u017ee linkove imaju ve\u0107u te\u017einu nego ikada. Ovo je delimi\u010dno zbog utiska da su spominjanja koja ne sadr\u017ee linkove autenti\u010dnija, za razliku od black hat SEO taktika kao \u0161to su pla\u0107eni linkovi. Spominjanja na dru\u0161tvenim mre\u017eama igraju sve va\u017eniju ulogu u proceni kvaliteta sajta.<\/p>\n

U Google patentu, kompanija \u010dak klasifikuje \u201cpodrazumevane linkove\u201d kao podskup vrsta linkova.<\/p>\n

Struktura podataka je va\u017enija nego ikada<\/strong><\/h2>\n

Strukturirani podaci su sveobuhvatni termin za organizovanje podataka na sajtu. Na primer, kad vidite informacije koje su uklju\u010dene zajedno sa meta opisom sajta, to su strukturirani podaci. Graf znanja koji se pojavljuje na desnoj strani Google-a je druga vrsta.<\/p>\n

Njihova svrha je da pretra\u017eivanje va\u0161eg sajta u\u010dine br\u017eim i lak\u0161im za pretra\u017eiva\u010de.<\/p>\n

Dakle, bez obzira da li uklju\u010dujete online recenzije ili vi\u0161e detalja o va\u0161em sadr\u017eaju, strukturirani podaci su jedan od glavnih trendova u SEO marketingu koji \u0107e pomo\u0107i Google-u da klasifikuje va\u0161e podatke u 2019. godini.<\/p>\n

Zaklju\u010dak<\/strong><\/h2>\n

Prakti\u010dno svaki biznis na svetu se takmi\u010di za Google rangiranja. Povrh toga, Google redovno menja svoje algoritme, a tehnologija koju favorizujemo za pretragu \u0107e nastaviti da se razvija.<\/p>\n

Najve\u0107a promena u 2019. godini je ta \u0161to su mobilni ure\u0111aji va\u017eniji nego ikada. To ima efekat talasa: Preduzetnici moraju da prate mobilna a\u017euriranja Google-a, koja prioritet daju brzini i strukturiranim podacima.<\/p>\n

Iznad svega, glavni cilj svakog sajta bi uvek trebao da bude privla\u010dan za njegovu publiku. \u0160to je va\u0161 sadr\u017eaj bolji, Google \u0107e ga bolje rangirati.<\/p>\n","protected":false},"excerpt":{"rendered":"

Algoritmi pretra\u017eiva\u010da se neprestano menjaju, zbog toga bi svako ko ima websajt morao da bude u toku sa trendovima u SEO marketingu. Ne samo \u0161to nova tehnologija menja na\u010din na koji ljudi pretra\u017euju internet, ve\u0107 i kroleri pretra\u017eiva\u010da koriste druga\u010dije kriterijume za rangiranje sajtova. Implementacija ovih trendova u SEO marketingu \u0107e pomo\u0107i svakom biznisu da […]<\/p>\n","protected":false},"author":2,"featured_media":759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[55,31,51],"yoast_head":"\n5 trendova SEO marketinga u 2019. godini, za koje morate da znate! - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"Algoritmi pretra\u017eiva\u010da se neprestano menjaju, zbog toga bi svako ko ima websajt morao da bude u toku sa trendovima u SEO marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/5-trendova-seo-marketinga-u-2019-godini-za-koje-morate-da-znate\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 trendova SEO marketinga u 2019. godini, za koje morate da znate! 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