{"id":332,"date":"2019-06-15T14:39:36","date_gmt":"2019-06-15T12:39:36","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=332"},"modified":"2019-09-19T08:34:43","modified_gmt":"2019-09-19T06:34:43","slug":"studija-slucaja-google-penal","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/studija-slucaja-google-penal\/","title":{"rendered":"Kako smo pove\u0107ali saobra\u0107aj 10x za sajt koji je pogo\u0111en Google-ovim penalom"},"content":{"rendered":"<p>U decembru 2018. primili smo poziv klijenta koji je bio vi\u0161e nego o\u010dajan. Anga\u017eovao je u julu 2018. SEO agenciju kako bi podigao svoj sajt na Google pretrazi. U prva 4 meseca sobra\u0107aj je bio u\u00a0 porastu i sve je izgledalo dobro, ali u novembru 2018. dogodio se ogroman pad u pretrazi i sa tada\u0161njih 200 poseta nedeljno spao je na svega desetak poseta nedeljno.<\/p>\n<figure id=\"attachment_340\" aria-describedby=\"caption-attachment-340\" style=\"width: 1548px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Penal.jpg\"><img decoding=\"async\" class=\" td-modal-image wp-image-340 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Penal.jpg\" alt=\"Nastup Google penala\" width=\"1548\" height=\"456\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Penal.jpg 1548w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Penal-300x88.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Penal-1024x302.jpg 1024w\" sizes=\"(max-width: 1548px) 100vw, 1548px\" \/><\/a><figcaption id=\"caption-attachment-340\" class=\"wp-caption-text\">Momenat kada je nastupio Google-ov penal<\/figcaption><\/figure>\n<p>Izgubljenih 6 meseci koje je klijent poverio prethodnoj agenciji nismo mogli da nadoknadimo, ali smo se ekspresno bacili na posao da prona\u0111emo \u0161ta je ta\u010dno uzrok tako drasti\u010dnog pada u saobra\u0107aju i da pove\u0107amo saobra\u0107aj i priliv novih klijenata.<\/p>\n<blockquote><p>Za 6 meseci uspeli smo da otklonimo penal i pove\u0107amo posetu sajta na preko 1000 poseta nedeljno.<\/p><\/blockquote>\n<p>Objasni\u0107emo vam korak po korak \u0161ta smo ta\u010dno uradili.<\/p>\n<p>Nau\u010di\u0107ete:<\/p>\n<ul>\n<li>Detaljan proces On-page, Off-page i Tehni\u010dki SEO<\/li>\n<li>Kako ukloniti penal Google-ovog algoritma<\/li>\n<li>Sigurnu strategiju za link building<\/li>\n<\/ul>\n<h2>Izazov koji je bio pred nama<\/h2>\n<p>Glavni izazov je bio da utvrdimo zbog \u010dega je do\u0161lo do penala, kako da ga uklonimo i pobolj\u0161amo generalno stanje sajta.<\/p>\n<p>Prvi korak je bio da sajt provu\u010demo kroz alate za analizu:<\/p>\n<ul>\n<li>Google search console<\/li>\n<li>Screaming Frog<\/li>\n<li>Ahrefs<\/li>\n<li>LinkAssistant<\/li>\n<li>Microsoft Excel<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/digitalcircleweb.com\/seo-optimizacija\/\"><span class=\"td_btn td_btn_lg td_round_btn\">KLIKNITE OVDE: Zaka\u017eite konsultacije sa Digital Circle<\/span><\/a><\/p>\n<h2>Faza I &#8211; Analiza backlink profila sajta<\/h2>\n<p>Backlink profil klijentovog sajta je imao na prvi pogled lo\u0161e linkove, ali za detaljniju analizu i utvr\u0111ivanje da li su ti linkovi zaista lo\u0161i, koliko lo\u0161i i koliko ih ima bilo je potrebno u\u0107i dublje u analizu.<\/p>\n<p>Ukoliko je do\u0161lo do penala usled lo\u0161ih linkova potrebno je obratiti veliku pa\u017enju i detaljno pregledati svaki link kako bi se takvi uklonili zauvek iz portfolia.<\/p>\n<h3>Google search console<\/h3>\n<p>GSC ima opciju da prika\u017ee linkove koji linkuju ka va\u0161em sajtu. Ono \u0161to svi pretpostavljaju jeste da \u0107e vam Google prikazati sve linkove koji dolaze ka vama, ali nije tako u stvarnosti. Google u svom alatu GSC prikazuje samo odre\u0111eni broj linkova, ne sve. Svakako nismo isklju\u010dili opciju upotrebe alata GSC jer postoji mogu\u0107nost da GSC registrovao neki link koji drugi alati nisu te \u0107emo listu linkova koje nam je GSC ponudio iskoristiti i ukombinovati sa listom drugih alata.<\/p>\n<h3>Ahrefs<\/h3>\n<p>Broj jedan alat za off-page analizu. Idite na <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>, unesite va\u0161 sajt i izvucite listu svih backlinkova.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/ahrefs-analiza.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-334 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/ahrefs-analiza.jpg\" alt=\"Ahrefs analiza Backlinkova\" width=\"1900\" height=\"826\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/ahrefs-analiza.jpg 1900w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/ahrefs-analiza-300x130.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/ahrefs-analiza-1024x445.jpg 1024w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/a><\/p>\n<p>Izaberite opciju Full export jer Quick export daje samo prvih 1000 rezultata.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/export-csv.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-336 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/export-csv.jpg\" alt=\"\" width=\"577\" height=\"504\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/export-csv.jpg 577w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/export-csv-300x262.jpg 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n<p>Kada smo prikupili sve rezultate uneli smo ih u Excel fajl. Nakon unosa po\u010deli smo da pregledavamo jedan po jedan link vrlo detaljno i da ih klasifikujemo u tri razli\u010dite grupe:<\/p>\n<p><span style=\"background-color: #ffffff; color: #99cc00;\"><strong>Siguran<\/strong><\/span> \u2013 Ovo su dobri linkovi<\/p>\n<p><span style=\"color: #ffcc00;\"><strong>Neutralan<\/strong><\/span> \u2013 Ovo su linkovi koje Google mo\u017ee da smatra lo\u0161im ali u ve\u0107ini slu\u010dajeva ne predstavljaju pretnju. Ozna\u010davamo ih samo radi toga ako u budu\u0107nosti nakon uklanjanja lo\u0161ih fajlova Google penal i dalje ostane na snazi, vra\u0107amo se i uklanjamo ovu listu linkova.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Lo\u0161<\/strong><\/span> \u2013 Spamerski i lo\u0161i linkovi koji mogu da na\u0161kode sajtu<\/p>\n<p>Kriterijumi za procenjivanje kvaliteta backlinka:<\/p>\n<ul>\n<li>Da li izgleda spamerski?<\/li>\n<li>Da li stranica ima previ\u0161e odlaze\u017eih linkova?<\/li>\n<li>Da li sadr\u017eaj ima smisla?<\/li>\n<li>Koji je tip linka (npr. Ne\u017eeljeni komentar komentara ili neki link sa sidebar-a koji je rasprostranjen po celom sajtu?<\/li>\n<li>Da li je link relevantan za va\u0161 sajt?<\/li>\n<li>Da li je veza vidljiva i da li je stranica indeksirana?<\/li>\n<li>Da li ima bilo koji saobrac\u0301aj \/ rang za bilo koje klju\u010dne re\u010di? Ahrefs-ovi podaci poma\u017eu ovde.<\/li>\n<li>Da li je stranica \/ sajt verodostojan? Ahrefs-ov DR poma\u017ee ovde.<\/li>\n<li>Koji je anchor tekst?<\/li>\n<li>Ako imate neprirodnu proporciju klju\u010dnih re\u010di, mo\u017eda c\u0301e biti potrebno da se odreknete nekih linkova zbog preoptimizacije klju\u010dne re\u010di.<\/li>\n<li>Da li je link dofollow \/ nofollow? Nema smisla odricati se nofollow linkova, zar ne?<\/li>\n<li>Da li je to jedan od normalnih linkova ili jedan od statisti\u010dkih alata?<\/li>\n<li>Da li je to link sa porno stranice? Ovo je po\u017eeljno samo u odre\u0111enim slu\u010dajevima, na primer, vi ste pornografski sajt. U suprotnom nije vam potreban.<\/li>\n<\/ul>\n<p>Ako je ceo domen lo\u0161, a ne samo jedna stranica onda dodajemo prefix \u201cdomain:\u201d<\/p>\n<p>Kada smo kreirali listu domena i URL-a, koristimo Google alat &#8211; <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noopener noreferrer\">Disavow<\/a> za raskidanje veza izme\u0111u na\u0161eg sajta i sajtova na kojima se nalaze backlink-ovi.<\/p>\n<h2>FAZA II \u2013 On-page i Tehni\u010dki SEO<\/h2>\n<p>Nastavili smo sa dubokom analizom sajta koriste\u0107i Google Search Console (GSC) i Screaming Frog (SF) alate. Ono \u0161to smo utvrdili jeste da penal nije bio manuelan \u0161to se mo\u017ee videti u GSC ve\u0107 je nastao od Google-ovog algoritma.<\/p>\n<p>Prvo \u0161to proveravamo da li nakon ukucavanja brenda u Google search sajt izlazi prvi.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/search-result.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-342 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/search-result.jpg\" alt=\"\" width=\"992\" height=\"736\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/search-result.jpg 992w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/search-result-300x223.jpg 300w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a><\/p>\n<p>Ukoliko ste se pre nalazili, a sada vas nema uopste, to je jak signal da je penal nastao Google-ovim algoritmom.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/selekt.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-344 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/selekt.jpg\" alt=\"\" width=\"1017\" height=\"417\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/selekt.jpg 1017w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/selekt-300x123.jpg 300w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/a><\/p>\n<p>Jo\u0161 jedan na\u010din da prekontroli\u0161ete da li ste dobili penal jeste da selektujete deo teksta i ozna\u010dite opciju search&#8230; Trebalo bi da budete na prvoj poziciji za tu selektovanu re\u010denicu. Ukoliko niste Google vas je oborio na pretrazi zbog manipulacije njegovim algoritmom.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/select-search.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-343 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/select-search.jpg\" alt=\"\" width=\"1272\" height=\"812\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/select-search.jpg 1272w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/select-search-300x192.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/select-search-1024x654.jpg 1024w\" sizes=\"(max-width: 1272px) 100vw, 1272px\" \/><\/a><\/p>\n<h3>HTTP\/HTTPS konflikt<\/h3>\n<p>Dobra ideja je kada ste ve\u0107 na Google search da pregledate da li je Google indeksirao i jednu i drugu verziju sajta.<\/p>\n<p>U Search polje kucajte <strong>site:domain.com -inurl:https<\/strong><\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/https.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-338 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/https.jpg\" alt=\"\" width=\"1042\" height=\"477\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/https.jpg 1042w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/https-300x137.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/https-1024x469.jpg 1024w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Ne \u017eelite da imate ni jedan http rezultate jer zbog toga dolazi do dupliranja sadr\u017eaja.<\/p>\n<p>Da biste uklonili i spre\u010dili indeksiranje potrebno je uraditi pravilno preusmeravanje sa http na https.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/really-simple-ssl\/\">https:\/\/wordpress.org\/plugins\/really-simple-ssl\/<\/a> ovaj dodatak za wordpress radi odli\u010dno posao preusmeravanja sa http na https.<\/p>\n<h3>Brzina u\u010ditavanja sajta<\/h3>\n<p>Brzin u\u010ditavanja je fundamentalna. Pobolj\u0161anjem brzine u\u010ditavanja sajta posti\u017eete odli\u010dne rezultate na rang listi.<\/p>\n<blockquote><p>Sve ispod 3 sekunde se smatra prihvatljivim, ali ako mo\u017eete jo\u0161 da ubrzate radite na tome.<\/p><\/blockquote>\n<p>Kada smo analizirali brzinu u\u010ditavanja sajta dobili smo podatke da je tada brzina za mobilni bila <span style=\"color: #ff0000;\">41\/100 Low<\/span> (Mobilni) i <span style=\"color: #ffcc00;\">71\/100 Medium<\/span> (Desktop), nakon na\u0161e intervencije brzina izgleda ovako<\/p>\n<figure id=\"attachment_381\" aria-describedby=\"caption-attachment-381\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/brzina-ucitavanja-1.jpg\"><img decoding=\"async\" class=\" td-modal-image wp-image-381 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/brzina-ucitavanja-1.jpg\" alt=\"\" width=\"512\" height=\"200\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/brzina-ucitavanja-1.jpg 512w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/brzina-ucitavanja-1-300x117.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption id=\"caption-attachment-381\" class=\"wp-caption-text\">Levo mobilni &#8211; Desno Desktop<\/figcaption><\/figure>\n<p>Ako imate problema sa brzinom u\u010ditavanja sajta pogledajte \u010dlanak gde smo detaljno objasnili <a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/kako-ubrzati-wordpress-sajt\/\">kako da ubrzate va\u0161 wordpress sajt<\/a>.<\/p>\n<h3>Redirekcija 301<\/h3>\n<p>Ukoliko kroz Screaming frog, kad ste provukli sajt, primetite lanac redirekcija prepravite ih da usmeravaju na onu poslednju u nizu. Redirekcije usporavaju sajt i pritom Google ne gleda vi\u0161e od 2 redirekcije u nizu.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/screaming-frog-3xx-1.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-383 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/screaming-frog-3xx-1.jpg\" alt=\"\" width=\"975\" height=\"324\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/screaming-frog-3xx-1.jpg 975w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/screaming-frog-3xx-1-300x100.jpg 300w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<h3>4xx gre\u0161ke<\/h3>\n<p>Gre\u0161ke nastale zbog nepostojanja stranica mo\u017eete da vidite preko Google search console. Uradite redirekcije svih 404 stranica na ve\u0107 postoje\u0107e, iste ili relevantne.<\/p>\n<h3>Struktura sajta i interlinkovanje<\/h3>\n<p>Struktura sajta igra va\u017enu ulogu u odre\u0111ivanju autoriteta stranica.<\/p>\n<p>Osnovna struktura sajta, \u0161ablon koji treba da se prati za uspe\u0161nu navigaciju kako Google-a tako i posetioca jeste:<\/p>\n<p><strong>Naslovna strana &gt; Kateogorija &gt; Podkategorija &gt; Proizvod<\/strong><\/p>\n<p>Sajt od klijenta je bio dosta neure\u0111en te smo morali da izvr\u0161imo intervenciju restrukturiranja sajta u dogovoru sa njima.<\/p>\n<p>Nakon obrade uklanjanja nepotrebnih stranica i njihovim spajanjem, struktura sajta izgleda mnogo ure\u0111enije a protok autoriteta stranica jednostavniji i efikasniji.<\/p>\n<h3>Analiza LSI klju\u010dnih re\u010di<\/h3>\n<p>Na\u0161 predlog je bio da klju\u010dne re\u010di pro\u0161irimo sa LSI klju\u010dnim re\u010dima. Na taj na\u010din smo smanjili efekat preoptimizacije klju\u010dnih re\u010di i njihovu kanibalizaciju kao i pove\u0107ali raznovrsnost klju\u010dnih re\u010di za koje se rangiramo.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/lsi-kljucne-reci.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-356 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/lsi-kljucne-reci.jpg\" alt=\"\" width=\"993\" height=\"272\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/lsi-kljucne-reci.jpg 993w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/lsi-kljucne-reci-300x82.jpg 300w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/a><\/p>\n<p>LSI klju\u010dne re\u010di mo\u017eete dobiti preko alata <a href=\"https:\/\/lsigraph.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LSIgraph.com<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/digitalcircleweb.com\/seo-optimizacija\/\"><span class=\"td_btn td_btn_lg td_round_btn\">KLIKNITE OVDE: Zaka\u017eite konsultacije sa Digital Circle<\/span><\/a><\/p>\n<h3>Malo sadr\u017eaja na stranicama<\/h3>\n<p>Malo sadr\u017eaja na sajtu mo\u017ee da ima ozbiljne posledice na sveobuhvatno rangiranje. Google \u017eeli u svojoj index bazi konkretne rezultate u vidu informacija koje mo\u017ee da pru\u017ei svojim korisnicima.<\/p>\n<p>Provukli smo sajt kroz <strong>Screaming Frog<\/strong> i izvukli sve stranice koje imaju manje od 1000 re\u010di.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Manje-od-1000-reci.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-384 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Manje-od-1000-reci.jpg\" alt=\"\" width=\"1290\" height=\"374\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Manje-od-1000-reci.jpg 1290w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Manje-od-1000-reci-300x87.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Manje-od-1000-reci-1024x297.jpg 1024w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/p>\n<p>Uzmite u obzir da SF broji re\u010di kao \u0161to su meni, sidebar, footer tako da ako u SF pi\u0161e 525 re\u010di to je u stvari oko 300 re\u010di.<\/p>\n<p>Minimalno re\u010di po stranici bi trebalo da bude oko 500-600.<\/p>\n<h3>Duplirani sadr\u017eaj<\/h3>\n<p>Duplirani sadr\u017eaj tako\u0111e mo\u017ee da ugrozi rangiranje va\u0161eg sajta. Duplirani sadr\u017eaj mo\u017eete da proverite preko Siteliner.com. Maximum koji je dozvoljen za duplirani sadr\u017eaj je 10%.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Duplicate-content.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-335 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Duplicate-content.jpg\" alt=\"Duplirani sadr\u017eaj na siteliner\" width=\"765\" height=\"871\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Duplicate-content.jpg 765w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Duplicate-content-263x300.jpg 263w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/a><\/p>\n<h3>TF*IDF metoda &#8211; napredna metoda optimizacije sadr\u017eaja<\/h3>\n<p>TF*IDF je skra\u0107enica za Term Frequency times Inverse Document Frequency, Google se ovim algoritmom slu\u017ei da ustanovi koliko je stranica koja se nalazi u njegovoj bazi relevantna za tra\u017eeni pojam. TF-IDF je napredna metoda optimizacije klju\u010dnih re\u010di u tekstu za koje \u017eelimo da se rangiramo odnosno da pobolj\u0161amo poziciju na Google SERP.<\/p>\n<h4>TF &#8211; Term Frequency<\/h4>\n<p><strong>Koliko \u010desto se klju\u010dna re\u010d\/fraza pojavljuje na stranici.<\/strong><\/p>\n<p>\u010ce\u0161\u0107e pojavljivanje klju\u010dne re\u010di u tekstu pove\u0107ava relevantnost te klju\u010dne re\u010di. Ako se neka re\u010d\/fraza pojavljuje u tekstu pet puta ona \u0107e biti relevantnija za tekst nego ona koja se pojavljuje samo jednom.<\/p>\n<h4>IDF &#8211; Inverse Document Frequency<\/h4>\n<p><strong>Koliko \u010desto se klju\u010dna re\u010d\/fraza pojavljuje na ostalim stranicama na sajtu. \u010ce\u0161\u0107e pojavljivanje sni\u017eava vrednost klju\u010dne re\u010di ili fraze.<\/strong><\/p>\n<h4>Du\u017eina teksta<\/h4>\n<p>Du\u017eina teksta uti\u010de na vrednost TF*IDF. \u0160to je du\u017ei tekst, a manji broj klju\u010dne re\u010di koju radimo za tu stranicu to je vrednost manja i obratno.<\/p>\n<p>Alat koji smo koristili za TF*IDF metodu je <a href=\"https:\/\/www.link-assistant.com\/linkassistant\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkAssistant<\/a><\/p>\n<p>Koriste\u0107i TF*IDF metodu mo\u017eemo efektivnije obogatiti sadr\u017eaj sa relevantnim klju\u010dnim re\u010dima kao i preciznije i op\u0161irnije optimizovati sadr\u017eaj.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/TF-IDF-dijagram.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-378 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/TF-IDF-dijagram.jpg\" alt=\"\" width=\"1244\" height=\"265\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/TF-IDF-dijagram.jpg 1244w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/TF-IDF-dijagram-300x64.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/TF-IDF-dijagram-1024x218.jpg 1024w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" \/><\/a><\/p>\n<p>Svrha ovog alata je da nam omogu\u0107i da izmerimo kolika je prose\u010dna vrednost TF*IDF-a za tra\u017eene klju\u010dne re\u010di i da na osnovu toga dopunjavamo brojem klju\u010dnih re\u010di i sre\u0111ujemo tekst. Tako\u0111e mo\u017eemo videti zna\u010daj drugih klju\u010dnih re\u010di koje na\u0161a konkurencija koristi te ih mo\u017eemo iskoristiti i obogatiti dodatno sadr\u017eaj.<\/p>\n<h3>Optimizacija meta naslova<\/h3>\n<p>Meta naslovi su kratki opisi sadr\u017eaja stranice. Kada meta naslov sadr\u017ei glavnu klju\u010dnu re\u010d, prilikom pretrage ona je selektovana onome ko pretra\u017euje i mo\u017ee navesti korisnika da klikne na naslov.<\/p>\n<p>Provla\u010denjem sajta kroz Screaming Frog i odlaskom na karticu <strong>Page titles<\/strong> izlista\u0107e vam sve meta naslove sa svih stranica. Potrebno je ispraviti one koje nisu dobre i time \u0107ete pove\u0107ati \u0161ansu da se va\u0161a stranica bolje rangira.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-page-titles-2.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-390 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-page-titles-2.jpg\" alt=\"\" width=\"1291\" height=\"369\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-page-titles-2.jpg 1291w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-page-titles-2-300x86.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-page-titles-2-1024x293.jpg 1024w\" sizes=\"(max-width: 1291px) 100vw, 1291px\" \/><\/a><\/p>\n<p>Kod ovog klijenta smo sre\u0111ivali kanibalizaciju klju\u010dnih re\u010di koje su se provla\u010dile kroz meta naslove.<\/p>\n<p>Kada budete sre\u0111ivali meta naslove, nemojte pretrpavati klju\u010dne re\u010di u naslov niti koristiti iste klju\u010dne re\u010di u razli\u010ditim meta naslovima. Neka svaki naslov bude jedinstven.<\/p>\n<h3>Optimizacija naslova u tekstu<\/h3>\n<p>Kada je u pitanju optimizacija naslova u samom tekstu preporu\u010dujemo da svaka stranica ima samo jedan H1 naslov, H2 podnaslov koristite kada je naslov relevantan temi o kojoj pi\u0161ete, a H3 podnaslov za nerelevantne naslove. H3 je tehni\u010dki gledano\u00a0 podnaslov podnaslova H2.<\/p>\n<p>Ovo je veliki signal koji se \u0161alje Google-u i mo\u017ee bitno uticati na rangiranje raznih klju\u010dnih re\u010di.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-Titles-2.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-391 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-Titles-2.jpg\" alt=\"\" width=\"1222\" height=\"332\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-Titles-2.jpg 1222w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-Titles-2-300x82.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-Titles-2-1024x278.jpg 1024w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><\/a><\/p>\n<p>Tako\u0111e, prisutnost H1 i H2 naslova mo\u017eete pogledati u Screaming Frog i ispraviti tamo gde je potrebno<\/p>\n<h3>Meta opis<\/h3>\n<p>Meta opis ne dropinosi rangiranju ali mo\u017ee uticati na to da korisnik klikne na va\u0161 oglas u pretrazi. Trudite se da ipak unesete glavnu klju\u010dnu re\u010d jer \u0107e biti selektovana prilikom pretrage i da opi\u0161ete o \u010demu je stranica. Kao i u prethodna dva slu\u010daja provla\u010denjem sajta kroz Screaming Frog mo\u0107i \u0107ete da sredite meta opise na stranicama na kojima nedostaju ili nisu dobri.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-meta-description-2.jpg\"><img decoding=\"async\" class=\" td-modal-image aligncenter wp-image-389 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-meta-description-2.jpg\" alt=\"\" width=\"1291\" height=\"331\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-meta-description-2.jpg 1291w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-meta-description-2-300x77.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/SF-meta-description-2-1024x263.jpg 1024w\" sizes=\"(max-width: 1291px) 100vw, 1291px\" \/><\/a><\/p>\n<p>Sajt koji smo radili je imao puno nedefinisanih meta opisa kao i lo\u0161e napisanih. Najbolje je srediti meta opise na stranicama koje su vam od velike va\u017enosti.<\/p>\n<h3>Optimizacija slika<\/h3>\n<p>Optimizacija slika je bitna jer ona nosi najve\u0107u te\u017einu na sajtu. Ako slike nisu optimizovane sajt \u0107e se sporo u\u010ditavati. Maximum veli\u010dine slike treba da bude od 100kb \u2013 150kb.<\/p>\n<p>Tako\u0111e, potrebno je uneti opis slike u polje \u201cAlt text\u201d kako bi Google mogao bolje da razume \u0161ta je na slici.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Images-1.jpg\"><img decoding=\"async\" class=\" td-modal-image alignnone wp-image-393 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Images-1.jpg\" alt=\"\" width=\"814\" height=\"342\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Images-1.jpg 814w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/Images-1-300x126.jpg 300w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><\/p>\n<p>U ovom slu\u010daju susreli smo se sa slikama koje daleko prevazilaze preporu\u010denih 100kb-150kb.<\/p>\n<p>Dodaci koju mogu srediti takve sliku su:<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/tiny-compress-images\/\">TinyPNG<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/kraken-image-optimizer\/\">Kraken.io<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\">ShortPixel<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\">Smush WP<\/a><\/li>\n<\/ul>\n<h3>Struktura dobro optimizovane stranice<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-404 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/on-page-seo.jpg\" alt=\"Struktura dobro optimizovane stranice\" width=\"600\" height=\"826\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/on-page-seo.jpg 600w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/on-page-seo-218x300.jpg 218w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Faza III &#8211; Uspe\u0161no uklonjen penal<\/h2>\n<blockquote><p>Nakon mesec dana analize, sre\u0111ivanja i uklanjanja lo\u0161ih linkova Google-ov penal je uspe\u0161no uklonjen i saobra\u0107aj je polako po\u010deo da se vra\u0107a na normalno stanje pre penala.<\/p><\/blockquote>\n<h3>Link Building strategija<\/h3>\n<p>Najve\u0107i deo i najsporiji deo cele SEO strategije je Link building kampanja. S obzirom da je sajt pogo\u0111en Google penalom morali smo strategiju fokusirati isklju\u010divo na kvalitetne i visoko kvalitetne relevantne linkove.<\/p>\n<p>Najve\u0107i deo backlink portfolia su bili guest postovi.<\/p>\n<p style=\"text-align: center;\"><button class=\"td_btn td_btn_lg td_round_btn linkbuilding\">PREUZMITE BACKLINK STRATEGIJU<\/button><\/p>\n<p>Sklopili smo veliku listu potencijalnih sajtova i svaki smo detaljno pregledali. Zahtevi su bili visoki, autoritet domena je morao biti jak, saobra\u0107aj minimalno 5000 organskog saobra\u0107aja na mese\u010dnom nivou, protfolio backlink-ova potencijalnih guest post sajtova je morao biti \u010dist bez spam i toksi\u010dnih linkova.<\/p>\n<p>Kada smo odredili listu sajtova koji odgovaraju svim kriterijumima, po\u010deli smo da ih kontaktiramo preko kontakt podataka na sajtu ili preko kontakt forme.<\/p>\n<p>Svi sajtovi koji su nam pozitivno odgovorili, poslali smo im visoko kvalitetan SEO optimizovan \u010dlanak u koji je bio umetnut link ka sajtu klijenta. Link smo vezivali za klju\u010dnu re\u010d ili za klijentov naziv brenda.<\/p>\n<blockquote><p>Nemojte slati generi\u010dke email-ove kada radite outreach za backlink<\/p><\/blockquote>\n<p>Razlog za\u0161to je link building spor proces jeste to \u0161to ukoliko \u017eelite kvalitetno da uradite taj deo morate se posvetiti analizi sajta koji \u017eelite da kontaktirate. Poka\u017eite vlasniku tog sajta da ste posvetili pa\u017enju hjihovom sajtu da znate o \u010demu se tu radi. Na taj na\u010din \u0107ete lak\u0161e pri\u0107i i ostvariti \u017eeljeni rezultat.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/digitalcircleweb.com\/seo-optimizacija\/\"><span class=\"td_btn td_btn_lg td_round_btn\">KLIKNITE OVDE: Zaka\u017eite konsultacije sa Digital Circle<\/span><\/a><\/p>\n<h3>Porast saobra\u0107aja<\/h3>\n<p>Nakon 6 meseci napornog i strpljivog rada u kontinuitetu iz meseca u mesec rast organskog saobra\u0107aja je bio sve ve\u0107i.<\/p>\n<figure id=\"attachment_359\" aria-describedby=\"caption-attachment-359\" style=\"width: 1530px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/rast-nakon-6-meseci.jpg\"><img decoding=\"async\" class=\" td-modal-image wp-image-359 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/rast-nakon-6-meseci.jpg\" alt=\"\" width=\"1530\" height=\"352\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/rast-nakon-6-meseci.jpg 1530w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/rast-nakon-6-meseci-300x69.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/rast-nakon-6-meseci-1024x236.jpg 1024w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><\/a><figcaption id=\"caption-attachment-359\" class=\"wp-caption-text\">Jedna ta\u010dka predstavlja raspon od nedelju dana te broj odgovara nedeljnoj poseti<\/figcaption><\/figure>\n<p>Broj klju\u010dnih re\u010di za koje smo se rangirali se tako\u0111e pove\u0107ao jer je i autoritet domena porastao.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/organski-saobracaj.jpg\"><img decoding=\"async\" class=\" td-modal-image alignnone wp-image-358 size-full\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/organski-saobracaj.jpg\" alt=\"Porast organskog saobra\u0107aja\" width=\"907\" height=\"767\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/organski-saobracaj.jpg 907w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/06\/organski-saobracaj-300x254.jpg 300w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a><\/p>\n<h2>Zaklju\u010dak<\/h2>\n<p>Nadamo se da \u0107e vam ovaj \u010dlanak pomo\u0107i u re\u0161avanju istih ili sli\u010dnih problema. U ovom \u010dlanku smo vam pokazali kako da primenite On-page, tehni\u010dki SEO i Off-page (Link building) na va\u0161em sajtu.<\/p>\n<p>Ukoliko vam i dalje nisu jasne smernice koje smo izneli u \u010dlanku budite slobodni da <a href=\"https:\/\/digitalcircleweb.com\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">kontaktirate Digital Circle<\/a> da kroz razgovor poku\u0161amo va\u0161em sajtu omogu\u0107iti odli\u010dne rezultate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U decembru 2018. primili smo poziv klijenta koji je bio vi\u0161e nego o\u010dajan. Anga\u017eovao je u julu 2018. SEO agenciju kako bi podigao svoj sajt na Google pretrazi. U prva 4 meseca sobra\u0107aj je bio u\u00a0 porastu i sve je izgledalo dobro, ali u novembru 2018. dogodio se ogroman pad u pretrazi i sa tada\u0161njih [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako smo pove\u0107ali saobra\u0107aj 10x za sajt koji je pogo\u0111en Google-ovim penalom - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"U decembru 2018. primili smo poziv klijenta koji je bio vi\u0161e nego o\u010dajan. Anga\u017eovao je u julu 2018. 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