{"id":246,"date":"2019-05-12T18:38:26","date_gmt":"2019-05-12T16:38:26","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=246"},"modified":"2020-12-20T11:34:29","modified_gmt":"2020-12-20T10:34:29","slug":"tehnicki-seo-13-stavki-za-bolje-rangiranje","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/tehnicki-seo-13-stavki-za-bolje-rangiranje\/","title":{"rendered":"\u0160ta je tehni\u010dki SEO &#8211; 13 krucijalnih stavki za bolje rangiranje"},"content":{"rendered":"<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Dve najpoznatije podele SEO:<\/p>\n<ul>\n<li><a class=\"link\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/osnove-on-page-optimizacije\/\" target=\"_blank\" rel=\"noopener noreferrer\">On-page optimizacija<\/a>\u00a0koja je zadu\u017eena za optimizovanje texta i stranice i<\/li>\n<li><a class=\"link\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-off-page-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Off-page optimizacija<\/a>\u00a0koja je zadu\u017eena za uspostavljanje konekcije izme\u0111u va\u0161eg sajta i drugih sajtova.<\/li>\n<\/ul>\n<p>Postoji i tre\u0107a podela manje poznata, a zove se\u00a0<strong>Tehni\u010dki SEO<\/strong>. Mnogi ga me\u0161aju sa On-page ili stavljaju u isti ko\u0161 ali daleko je slo\u017eenija i obuhvata mnogo vi\u0161e. Reklo bi se da je ovaj deo jedan od najbitnijih delova za kvalitetan SEO.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h2 blockquote modern-quote avia-builder-el-10 el_after_av_textblock el_before_av_hr \">\n<h2 id=\"ta-je-tehni-ki-seo\" class=\"av-special-heading-tag \">\u0160ta je Tehni\u010dki SEO<\/h2>\n<\/div>\n<div class=\"hr hr-custom hr-left hr-icon-no avia-builder-el-11 el_after_av_heading el_before_av_textblock \"><\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Tehni\u010dki SEO je proces optimizacije sajta koji pokriva potrebe pretra\u017eiva\u010da za \u0161to lak\u0161im i br\u017eim i\u0161\u010ditavanjem va\u0161eg sajta (<a class=\"link external\" href=\"https:\/\/yoast.com\/what-is-googlebot\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Crawling<\/a>). To je proces koji zahteva konstantan rad jer pretra\u017eiva\u010di iz dana u dan postaju sve sofisticiraniji i bolji te se mi njima moramo prilago\u0111avati i pratiti trendove koje nam name\u0107u.<\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-optimizacija\/\" target=\"_blank\" rel=\"noopener\">Tehni\u010dki SEO je fundamentalan proces SEO optimizacije<\/a> koji omogu\u0107ava da va\u0161 sadr\u017eaj bude predstavljen na najbolji na\u010din i da zablistate na Google pretrazi bez bilo kakvih smetnji.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h2 blockquote modern-quote avia-builder-el-14 el_after_av_heading el_before_av_hr \">\n<h2 id=\"brzina-u-itavanja-sajta\" class=\"av-special-heading-tag \">Brzina u\u010ditavanja sajta<\/h2>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>\u010cak i gigant poput Amazon-a je otkrio da za svakih 100 ms ka\u0161njenja u\u010ditavanja stranice dovodi do smanjenja prodaje za 1%. Brian Dean je izjavio da je brzina u\u010ditavanja stranice \u2013 vreme potrebno za potpuno prikazivanje sadr\u017eaja na stranici \u2013 uklju\u010deno u prvih deset faktora SEO rangiranja. On je to opisao u\u00a0<a class=\"link external\" href=\"http:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">svojoj studiji slu\u010daja<\/a>\u00a0koja se sastoji od analize vi\u0161e od milion Google-ovih rezultata pretra\u017eivanja.<\/p>\n<p>Mi smo izbacili \u010dlanak\u00a0<a class=\"link\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/kako-ubrzati-wordpress-sajt\/\" target=\"_blank\" rel=\"noopener noreferrer\">kako da ubrzate u\u010ditavanje sajta<\/a>\u00a0s toga ako mislite da bi mogli da poraditet na brzini u\u010ditavanja, detaljno je opisano \u0161ta treba da radite i instalirate i koje opcije da aktivirate.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-17 el_after_av_textblock el_before_av_textblock \">\n<h3 id=\"ist-i-pregledan-dizajn\" class=\"av-special-heading-tag \">\u010cist i pregledan dizajn<\/h3>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Ograni\u010dite komponente na va\u0161em veb sajtu i u\u010dinite dizajn sajta minimalisti\u010dkim.\u00a0Bilo koji dodatni elementi dodataka, vid\u017eeta, kodova za prac\u0301enje \u2013 potrebno je dodatno vreme za u\u010ditavanje.<\/p>\n<p>\u0160to vi\u0161e elemenata na stranici treba da se u\u010dita, to c\u0301e korisnici du\u017ee \u010dekati, a bolje da ih ne terate da \u010dekaju du\u017ee od 3 sekunde.<\/p>\n<p>Postic\u0301i zdravu ravnote\u017eu izme\u0111u minimalne koli\u010dine potrebnih elemenata i kompletnog dizajna stranice, sigurno c\u0301e smanjiti vreme u\u010ditavanja.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-19 el_after_av_textblock el_before_av_textblock \">\n<h3 id=\"optimizujte-slike\" class=\"av-special-heading-tag \">Optimizujte slike<\/h3>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>U\u010dinite svoje slike o\u0161trim tako \u0161to c\u0301ete ispravno prilagoditi njihove veli\u010dine. Me\u0111utim, ograni\u010dite veli\u010dinu na neophodni minimum zato \u0161to su velike slike veoma \u201ete\u0161ke\u201c i mogu poremetiti vreme u\u010ditavanja.<\/p>\n<p>Koristite po mogu\u0107stvu formate novijih generacija jer su duplo \u201elak\u0161e\u201c.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-21 el_after_av_textblock el_before_av_textblock \">\n<h3 id=\"ograni-ite-redirekcije\" class=\"av-special-heading-tag \">Ograni\u010dite redirekcije<\/h3>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Vi\u0161estruko preusmeravanje negativno uti\u010de i na brzinu u\u010ditavanja stranice. \u0160to je vi\u0161e preusmeravanja instalirano na jednoj stranici, to c\u0301e korisnik du\u017ee \u010dekati. Zbog toga uvek treba da poku\u0161ate da smanjite broj preusmeravanja i budete sigurni da imate samo jedno preusmeravanje na stranici.<\/p>\n<p>U slu\u010daju 404 stranice, kada postoji problem sa \u201estranica nije prona\u0111ena\u201c koja se ne mo\u017ee izbec\u0301i, dizajnirajte 404 stranicu na jednostavan i duhovit na\u010din kako bi barem zabavili svoje posetioce i uputili ih natrag na po\u010detnu stranicu ili bilo koji drugi va\u017ean i popularan deo va\u0161e veb stranice.<\/p>\n<p>Nikada nemojte dozvoliti korisniku da dodje na standardnu 404 stranicu jer c\u0301e ga odmah naterati da ode sa va\u0161eg sajta.<\/p>\n<p>Stranice sa gre\u0161kama mo\u017eete pronac\u0301i u Google Search Console. Idite na \u201cCrawl\u201d, a zatim \u201cCrawl errors\u201d da biste prona\u0161li izve\u0161taj \u201cURL gre\u0161aka\u201d.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-23 el_after_av_textblock el_before_av_textblock \">\n<h3 id=\"ke-iranje-browser-a\" class=\"av-special-heading-tag \">Ke\u0161iranje browser-a<\/h3>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Ke\u0161iranje browser-a po\u010dinje automatski skladi\u0161titi resurse veb sajta (na lokalnom ra\u010dunaru) kada prvi put posetite veb stranicu. To je zato \u0161to se va\u0161 browser \u201csec\u0301a\u201d prve verzije veb stranice , a zatim je u moguc\u0301nosti da je u\u010dita mnogo br\u017ee kada napustite odre\u0111enu stranicu i vratite se na nju ponovo. Ovo zna\u010dajno pobolj\u0161ava brzinu u\u010ditavanja stranica za povratnike.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h2 blockquote modern-quote avia-builder-el-25 el_after_av_textblock el_before_av_hr \">\n<h2 id=\"mobile-friendly-sajtovi\" class=\"av-special-heading-tag \">Mobile Friendly sajtovi<\/h2>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Pregled sajta preko mobilnog je druga stavka po va\u017enosti posle brzine u\u010ditavanja.<\/p>\n<p>U april 2015. godine kada je Google objavio verziju algoritma koji mnogi stru\u010dnjaci nazivaju \u201eMobilegeddon\u201c. Mobilegeddon, izveden iz Armagedon, imao je ogroman uticaj na na\u010din na koji Google rangira veb stranice u rezultatima pretra\u017eivanja.<\/p>\n<p>Od tog dana, prilagoljivost sajtova mobilnim telefonima (responsiv prikaz), igrao je klju\u010dni faktor za prikaz veb sajta u mobilnoj pretrazi, posebno za lokalne rezultate.<\/p>\n<p>Dakle, ako jo\u0161 ne znate da li je va\u0161 sajt prilago\u0111en za mobilne ure\u0111aje ili ne, odmah ga testirajte pomoc\u0301u\u00a0<a class=\"link external\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Google-ovog alata za testiranje<\/a>\u00a0i pogledajte koliko morate da optimizujete.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h2 blockquote modern-quote avia-builder-el-28 el_after_av_textblock el_before_av_hr \">\n<h2 id=\"arhitektura-sajta\" class=\"av-special-heading-tag \">Arhitektura sajta<\/h2>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Slede\u0107a super va\u017ena stvar tehni\u010dkog SEO je arhitektura sajta. Pod arhitekturu sajta spada dizajniranje va\u0161eg sajta tako da pretra\u017eiva\u010di prona\u0111u i indeksiraju va\u0161 najbolji i najrelevantniji sadr\u017eaj.<\/p>\n<p>Olak\u0161ajte posetiocima da brzo i jednostavno prona\u0111u ono \u0161to im je potrebno.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-31 el_after_av_textblock el_before_av_textblock \">\n<h3 id=\"https\" class=\"av-special-heading-tag \">Https<\/h3>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Arhitektura sajta po\u010dinje sa sigurno\u0161\u0107u va\u0161eg sajta za posetioce.<\/p>\n<p>Google je 6. avgusta 2014. objavio da je HTTPS uklju\u010den u listu faktora rangiranja. I to je retkost jer je vec\u0301ina Google-ovih faktora rangiranja obi\u010dno \u010duvana u tajnosti.<\/p>\n<p>Imati veb stranicu na HTTPS-u: \/\/ c\u0301e pozitivno uticati na rangiranje. Iako je to mali uticaj u odnosu na ostale faktore bolje je ispratiti sve mogu\u0107e faktore na koje mo\u017eete da uti\u010dete i tako pove\u0107ate \u0161ansu da se bolje rangirate.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-33 el_after_av_textblock el_before_av_image \">\n<h3 id=\"breadcrumbs\" class=\"av-special-heading-tag \">Breadcrumbs<\/h3>\n<\/div>\n<div class=\"avia-image-container av-styling- avia-builder-el-34 el_after_av_heading el_before_av_textblock avia-align-center \">\n<div class=\"avia-image-container-inner\">\n<div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class=\"alignnone size-full wp-image-310\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Breadcrumbs.jpg\" alt=\"Breadcrumbs\" width=\"1817\" height=\"144\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Breadcrumbs.jpg 1817w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Breadcrumbs-300x24.jpg 300w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/Breadcrumbs-1024x81.jpg 1024w\" sizes=\"(max-width: 1817px) 100vw, 1817px\" \/><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Breadcrumbs je vrsta navigacije koja prikazuje\u00a0hijerarhiju veb-lokacije i trenutnu lokaciju korisnika na sajtu.<\/p>\n<p>Ovo je vrsta navigacije koja uvec\u0301ava orijentacionu svest posetioca.<\/p>\n<p>Breadcrumbs tako\u0111e smanjuje broj akcija koje korisnik mora da preduzme da bi se vratio na po\u010detnu stranicu, na drugu stranicu ili na vi\u0161i nivo.<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-36 el_after_av_textblock el_before_av_textblock \">\n<h3 id=\"url-struktura\" class=\"av-special-heading-tag \">URL struktura<\/h3>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Arhitektura sajta zahteva da dostavite jednostavnu, jasnu URL strukturu. URL je \u010ditljiv tekst koji slu\u017ei za zamenu IP adresa \u2013 brojeva koje ra\u010dunari koriste za indetifikaciju odre\u0111enih delova.\u00a0URL-ovi opisuju stranicu i za korisnike i za pretra\u017eiva\u010de.\u00a0Ako ih dobro optimizujete za SEO, oni c\u0301e tako\u0111e delovati kao faktor rangiranja.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-311\" src=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/URL.jpg\" alt=\"\" width=\"722\" height=\"48\" srcset=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/URL.jpg 722w, https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2019\/05\/URL-300x20.jpg 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<p>URL struktura treba biti opisna i \u0161to je mogu\u0107e kra\u0107a.\u00a0U idealnom slu\u010daju, korisnik treba da bude u stanju da razume \u0161ta je uklju\u010deno u odre\u0111eni link pre nego \u0161to klikne na njega, samo proveravajuc\u0301i URL.<\/p>\n<\/div>\n<\/section>\n<h3 id=\"mre-a-stranica-unutra-nje-linkovanje\" class=\"av-special-heading-tag \">Mre\u017ea stranica \u2013 unutra\u0161nje linkovanje<\/h3>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Mre\u017ea stranica uspostavlja i defini\u0161e hijerarhiju na va\u0161em veb sajtu.<\/p>\n<p><a class=\"lightbox-added aligncenter\" href=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/hijerarhija-stranica.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1589 size-full\" src=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/hijerarhija-stranica.jpg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/hijerarhija-stranica.jpg 750w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/hijerarhija-stranica-300x147.jpg 300w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/hijerarhija-stranica-705x346.jpg 705w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/hijerarhija-stranica-450x221.jpg 450w\" alt=\"\" width=\"750\" height=\"368\" \/><\/a><\/p>\n<p><a href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sve-sto-treba-da-znate-o-internom-linkovanju\/\">Unutra\u0161nje linkovanje pobolj\u0161ava vidljivost<\/a> va\u0161ih starijih \u010dlanaka koji su aktuelni u vezi sa novim objavljenim.<\/p>\n<p><a class=\"lightbox-added aligncenter\" href=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/internal-linking.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1590 size-full\" src=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/internal-linking.jpg\" sizes=\"(max-width: 527px) 100vw, 527px\" srcset=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/internal-linking.jpg 527w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/internal-linking-300x203.jpg 300w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/internal-linking-450x305.jpg 450w\" alt=\"\" width=\"527\" height=\"357\" \/><\/a><\/p>\n<p>Trebalo bi da kategorizujete sadr\u017eaj veb sajta i da uvek povezujete stranice u okviru jedne kategorije. To \u0107e osigurati da korisnik mo\u017ee istra\u017eiti i saznati vi\u0161e o svakom aspektu odre\u0111ene teme na razli\u010ditim stranicama. Kao rezultat stariji \u010dlanci ne\u0107e biti zaboravljeni, jer \u0107e svaka nova objava podsetiti korisnike na njih. Struktura sajta treba manje ili vi\u0161e da podse\u0107a na piramidu.<\/p>\n<blockquote><p><em>Kombinovanjem vi\u0161e relevantnih stranica jedni sa drugima pove\u0107ava se frekvencija poseta Google-ovih robota, a to pozitivno uti\u010de na rangiranje.<\/em><\/p><\/blockquote>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h2 blockquote modern-quote avia-builder-el-40 el_after_av_textblock el_before_av_hr \">\n<h2 id=\"strukturalno-markiranje\" class=\"av-special-heading-tag \">Strukturalno markiranje<\/h2>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Google mo\u017ee da indetifikuje tip va\u0161eg sajta pregledavaju\u0107i sadr\u017eaj i optimizaciju na stranici, ali strukturalno markiranje mo\u017ee detaljnije da predstavi delove va\u0161eg sajta i mnogo pomogne Google-u u razumevanju va\u0161eg sajta.<\/p>\n<h3>\u0160ta je zapravo strukturalno markiranje?<\/h3>\n<p>Ako kucate u pretra\u017eiva\u010d \u201eKola\u010d sa vi\u0161njama\u201c vide\u0107ete rezultate pretrage zajedno sa strukturalnim markerima. Markeri pru\u017eaju informacije kao \u0161to su ocena, zvezdice, vreme spremanja (1 sat na slici), slika\u2026<\/p>\n<p><a class=\"lightbox-added aligncenter\" href=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1585 size-full\" src=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture.jpg\" sizes=\"(max-width: 1018px) 100vw, 1018px\" srcset=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture.jpg 1018w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture-300x60.jpg 300w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture-768x153.jpg 768w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture-705x141.jpg 705w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture-450x90.jpg 450w\" alt=\"\" width=\"1018\" height=\"203\" \/><\/a><\/p>\n<p>Najbolji deo ovoga je \u0161to izuzetno lako mo\u017eete i vi da dodate na svoj wordpress sajt strukturalne markere. Potrebno je instalirati dodatak\u00a0<a class=\"link external\" href=\"https:\/\/wordpress.org\/plugins\/wp-seo-structured-data-schema\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">WP SEO Structured Data Schema<\/a><\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-special-heading-h2 blockquote modern-quote avia-builder-el-43 el_after_av_textblock el_before_av_hr \">\n<h2 id=\"duplirani-sadr-aj\" class=\"av-special-heading-tag \">Duplirani sadr\u017eaj<\/h2>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Tehni\u010dki SEO se tako\u0111e odnosi na gre\u0161ke na veb sajtu i kako ih izbec\u0301i. Duplirani sadr\u017eaj je ozbiljan tehni\u010dki SEO problem koji mo\u017ee izazvati mnogo problema.<\/p>\n<p>Prvi update Panda algoritma u 2011. godini. je tra\u017eio sadr\u017eaj lo\u0161eg kvaliteta i probleme sa dupliranjem sadr\u017eaja. Google neprestano kontroli\u0161e kvalitet sadr\u017eaja na vebu i ne okleva da kazni veb-sajtove koji koriste tu\u0111e tekstove ili dupliraju sopstvene.<\/p>\n<p>Preko Google search console mo\u017eete proveriti da li imate duplirani sadr\u017eaj na sajtu i odmah reagovati.<\/p>\n<p><a class=\"lightbox-added aligncenter\" href=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1588 size-full\" src=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1.jpg\" sizes=\"(max-width: 1853px) 100vw, 1853px\" srcset=\"https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1.jpg 1853w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1-300x106.jpg 300w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1-768x272.jpg 768w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1-1030x365.jpg 1030w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1-1500x531.jpg 1500w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1-705x250.jpg 705w, https:\/\/digitalcircleweb.com\/wp-content\/uploads\/2018\/12\/Capture1-450x159.jpg 450w\" alt=\"\" width=\"1853\" height=\"656\" \/><\/a><\/p>\n<p>Ako otkrijete duplikat sadr\u017eaj ili uklonite odmah ili izmenite sadr\u017eaj. Bolje je ulo\u017eiti malo vi\u0161e vremena nego uzgubiti stranicu u potpunosti u pretrazi.<\/p>\n<p>Drugo re\u0161enje re\u0161avanja problema dupliranog sadr\u017eaja je dodati Canonical URL.<\/p>\n<p>Canonical URL je link original teksta. Na taj na\u010din dajete Google-u do znanja koji je tekst prvi i pravi.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Dve najpoznatije podele SEO: On-page optimizacija\u00a0koja je zadu\u017eena za optimizovanje texta i stranice i Off-page optimizacija\u00a0koja je zadu\u017eena za uspostavljanje konekcije izme\u0111u va\u0161eg sajta i drugih sajtova. Postoji i tre\u0107a podela manje poznata, a zove se\u00a0Tehni\u010dki SEO. Mnogi ga me\u0161aju sa On-page ili stavljaju u isti ko\u0161 ali daleko je slo\u017eenija i obuhvata mnogo vi\u0161e. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[31,58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160ta je tehni\u010dki SEO - 13 krucijalnih stavki za bolje rangiranje - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"Tehni\u010dki SEO je proces bez kog se danas ne mo\u017ee zamisliti rad na SEO. 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