{"id":1582,"date":"2021-09-02T14:35:55","date_gmt":"2021-09-02T12:35:55","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=1582"},"modified":"2021-09-02T14:35:58","modified_gmt":"2021-09-02T12:35:58","slug":"sta-je-schema-org","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/","title":{"rendered":"\u0160ta je Schema.org?"},"content":{"rendered":"\n

Schema.org<\/a> (ili Schema ozna\u010davanje) u re\u010dniku knji\u017eevnih termina predstavlja oznaku ili mikropodatke koje mo\u017eete dodati u va\u0161 HTML. Ovu strategiju mo\u017eete koristiti za pobolj\u0161anje na\u010dina na koji pretra\u017eiva\u010di \u010ditaju i predstavljaju va\u0161u stranicu u SERP-u. Kako zastupljenost glasovne pretrage nastavlja da raste, ona postaje sve uticajnija u Google-ovom osnovnom algoritmu. Potreba za stavljanjem web stranice u kontekst postaje klju\u010dna za pobolj\u0161anje vidljivosti pretra\u017eivanja i SEO rezultata. Kada jednom dodate schema oznaku na web stranicu, ona mo\u017ee da stvori detaljan opis, poznat kao bogati snippet, koji se prikazuje u rezultatima pretrage.<\/p>\n\n\n\n

Schema je posebno va\u017ena jer omogu\u0107ava pretra\u017eiva\u010du da protuma\u010di kontekst upita i odredi kvalitet rezultata pretrage. Schema pru\u017ea kontekst ina\u010de dvosmislenoj web stranici.<\/p>\n\n\n\n

\u0160ta su Schema.org strukturirani podaci?<\/h2>\n\n\n\n

Schema.org je rezultat saradnje izme\u0111u razli\u010ditih pretra\u017eiva\u010da kao \u0161to su Google, Bing i Yandex. Schema.org vam poma\u017ee da pru\u017eite informacije koje su njihovim pretra\u017eiva\u010dima potrebne za razumevanje va\u0161eg sadr\u017eaja i pru\u017eanje najboljih rezultata pretrage. Ako u HTML dodate schema oznaku, to mo\u017ee pomo\u0107i u pobolj\u0161anju na\u010dina na koji se va\u0161a stranica prikazuje u SERP-ovima.<\/p>\n\n\n\n

\u010citava ideja strukturiranja va\u0161ih podataka je komunikacija sa pretra\u017eiva\u010dima. Ako dozvolite Google-u da bolje razume va\u0161 sadr\u017eaj, to \u0107e vam omogu\u0107iti bolje rezultate za korisnike. Na primer, sa strukturiranim pregledima, Google mo\u017ee prikazati recepte sa najvi\u0161im ocenama tj. pet zvezdica na vrhu svojih rezultata.<\/p>\n\n\n\n

Za \u0161ta se koriste schema strukturirani podaci?<\/h2>\n\n\n\n

Strukturirani podaci mogu se koristiti za brojne razli\u010dite vrste stvari – od proizvoda do doga\u0111aja. Ve\u0107inom se strukturirani podaci koriste za pru\u017eanje dodatnih informacija o slede\u0107em:<\/p>\n\n\n\n

  • Kreativni rad<\/li>
  • Doga\u0111aji<\/li>
  • Organizacija<\/li>
  • Ljudi<\/li>
  • Mesta<\/li>
  • Proizvodi<\/li>
  • Recepti<\/li>
  • Komentari<\/li>
  • Video<\/li><\/ul>\n\n\n\n

    Svaka vrsta informacija ima svojstva koja se mogu koristiti za dublje opisivanje stavki. Na primer, knjiga koja spada u kategoriju \u201ekreativno delo\u201c mo\u017ee imati svojstva \u201eime: (naslov), \u201eautor\u201c, \u201eilustrator\u201c, \u201eisbn\u201c i drugo. Sve zavisi od toga kako \u017eelite da opi\u0161ete informacije.<\/p>\n\n\n\n

    Zaklju\u010dak<\/h2>\n\n\n\n

    \u201eSchema\u201c i \u201estrukturirani podaci\u201c mogu biti odli\u010dni alati za va\u0161u SEO strategiju. Schema se mnogo lak\u0161e primenjuje i odli\u010dan je dodatak kada je profesionalni SEO specijalisti uklju\u010de na va\u0161e web stranice. Ovaj postupak mo\u017ee \u010diniti prete\u0161kim, ali vreme i trud donose prednosti koje se na kraju uvek isplate.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Schema.org (ili Schema ozna\u010davanje) u re\u010dniku knji\u017eevnih termina predstavlja oznaku ili mikropodatke koje mo\u017eete dodati u va\u0161 HTML. Ovu strategiju mo\u017eete koristiti za pobolj\u0161anje na\u010dina na koji pretra\u017eiva\u010di \u010ditaju i predstavljaju va\u0161u stranicu u SERP-u. Kako zastupljenost glasovne pretrage nastavlja da raste, ona postaje sve uticajnija u Google-ovom osnovnom algoritmu. Potreba za stavljanjem web stranice […]<\/p>\n","protected":false},"author":1,"featured_media":1593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[85],"yoast_head":"\n\u0160ta je Schema.org? - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"Strategija koje mogu pobolj\u0161ati SEO napore koje ula\u017eete u va\u0161 sajt nikada nije dosta, zato se upoznajte sa Schema strukturiranjem podataka!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ta je Schema.org? - SEO \u017durnal\" \/>\n<meta property=\"og:description\" content=\"Strategija koje mogu pobolj\u0161ati SEO napore koje ula\u017eete u va\u0161 sajt nikada nije dosta, zato se upoznajte sa Schema strukturiranjem podataka!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO \u017durnal\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T12:35:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T12:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/wp-content\/uploads\/2021\/08\/Sta-je-Schema.org_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1068\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital Circle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisano od\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Circle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procenjeno vreme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/\"},\"author\":{\"name\":\"Digital Circle\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#\/schema\/person\/a6a780300bd9802ae89a6934a08e9aae\"},\"headline\":\"\u0160ta je Schema.org?\",\"datePublished\":\"2021-09-02T12:35:55+00:00\",\"dateModified\":\"2021-09-02T12:35:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/#organization\"},\"keywords\":[\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/\",\"url\":\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-schema-org\/\",\"name\":\"\u0160ta je Schema.org? 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