{"id":1571,"date":"2021-08-19T14:00:18","date_gmt":"2021-08-19T12:00:18","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=1571"},"modified":"2021-08-19T14:00:20","modified_gmt":"2021-08-19T12:00:20","slug":"sta-je-stubni-sadrzaj-pillar-content-i-kako-cini-da-se-istaknete","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-stubni-sadrzaj-pillar-content-i-kako-cini-da-se-istaknete\/","title":{"rendered":"\u0160ta je stubni sadr\u017eaj (pillar content) i kako \u010dini da se istaknete?"},"content":{"rendered":"\n

Odr\u017eavanje bloga i redovno kreiranje kreativnog sadr\u017eaja nije mala stvar. U stvari, redovno stvaranje smislenog i kvalitetnog sadr\u017eaja jedan je od najve\u0107ih izazova za ve\u0107inu preduze\u0107a.<\/p>\n\n\n\n

Ve\u0107ina ljudi je tako\u0111e zabrinuta zbog koli\u010dine sadr\u017eaja koji proizvode. Me\u0111utim, tu mnogi biznisi gre\u0161e. Umesto da se samo usredsredite na koli\u010dinu i objavite kratak, ali povr\u0161an sadr\u017eaj, kvalitet je mnogo bitniji u privla\u010denju saobra\u0107aja i stvaranju lojalne zajednice.<\/p>\n\n\n\n

Stubni sadr\u017eaj<\/strong> ili pillar content<\/strong> je strategija koja se uklapa u ovaj na\u010din razmi\u0161ljanja. Fokusiranje na duga\u010dku formu, dubinski, visoko kvalitetni sadr\u017eaj je pravi put ako \u017eelite da izgradite kredibilitet i doslednost svog brenda. Ali prvo, hajde da saznamo \u0161ta je pillar sadr\u017eaj i kako mo\u017ee da istakne va\u0161e poslovanje i va\u0161 web sajt.<\/p>\n\n\n\n

\u0160ta je pillar sadr\u017eaj?<\/h2>\n\n\n\n

Prvo morate razumeti \u0161ta je pillar sadr\u017eaj da biste ga efikasno koristili. Ako ne znate \u0161ta koristite ili kako je to dizajnirano, to je skoro kao da sagradite ku\u0107u od \u010da\u010dkalica i iznenadite se kada padne prilikom prvog naleta vetra.<\/p>\n\n\n\n

Pillar sadr\u017eaj se ponekad naziva i \u201csadr\u017eaj temeljac\u201d, a to je u su\u0161tini specifi\u010dna, dobro definisana tema na koju se fokusira ve\u0107ina va\u0161eg pisanja. To je stub va\u0161eg sadr\u017eaj<\/strong>a, stvar koja ga dr\u017ei.<\/p>\n\n\n\n

Pillar sadr\u017eaj pru\u017ea strukturu i temu za va\u0161e pisanje i mo\u017ee se vizualizovati kao temelj na kojem se va\u0161e pisanje gradi. Ako nemate osnovnu strukturu ili osnovu, va\u0161e pisanje \u0107e se lako raspasti.<\/p>\n\n\n\n

Pillar sadr\u017eaj nije nova pojava – upravo suprotno. Pominje se u \u010dlancima od po\u010detka 2000-ih kao vitalni deo pisanja sadr\u017eaja. Naravno, ovaj tip sadr\u017eaja je malo evoluirao od kada se prvi put pominje, ali glavna ideja u osnovi ostaje ista.<\/p>\n\n\n\n

Kako se internet menjao i alati za SEO postajali sve bolje definisani, pillar sadr\u017eaj je zapravo postao sve va\u017eniji.<\/p>\n\n\n\n

Kako va\u0161 pillar sadr\u017eaj izdvaja?<\/h2>\n\n\n\n

Pillar sadr\u017eaj je osmi\u0161ljen tako da koristi va\u0161em web sajtu, a ne da umanjuje njegovu vrednost. Ako znate kako pravilno da koristite pillar sadr\u017eaj i mo\u017eete da pi\u0161ete tako da ga efikasno reflektujete, vide\u0107ete vi\u0161e korisnika koji pose\u0107uju va\u0161 web sajt i \u010ditaju va\u0161 sadr\u017eaj. Pretra\u017eiva\u010di tako\u0111e \u010desto favorizuju va\u0161 web sajt i \u010dlanke u odnosu na druge stranice koje nemaju pillar sadr\u017eaj.<\/p>\n\n\n\n

Mo\u017eete koristiti razli\u010dite medijske obrasce<\/h3>\n\n\n\n

Jedna od sjajnih stvari o pillar sadr\u017eaju je to \u0161to mo\u017eete koristiti bilo koji oblik medija koji \u017eelite. Kada utvrdite kojim informacijama \u017eelite da se va\u0161 sadr\u017eaj bavi, mo\u017eete ih podeliti na male podgrupe ili odeljke.<\/p>\n\n\n\n

Skoro poput vodi\u010da, pillar sadr\u017eaj treba podeliti na manje delove kako bi bio lak\u0161i za \u010ditanje. Ne samo da niko ne \u017eeli da pro\u010dita \u010dlanak koji li\u010di na maturski ili seminarski rad, ve\u0107 nekim \u010ditaocima mo\u017ee biti te\u0161ko da prate i skrenu pa\u017enju sa va\u0161eg sadr\u017eaja.<\/p>\n\n\n\n

Na primer, ako se u va\u0161em pillar sadr\u017eaju radi o poslovnom blogu, mo\u017eete podeliti sadr\u017eaj na vi\u0161e postova na blogu, nekoliko tvitova ili postova na dru\u0161tvenim mre\u017eama, nekoliko video zapisa, a mo\u017eda \u010dak i kratki bilten putem email-a.<\/p>\n\n\n\n

Bolja navigacija i du\u017ee provedeno vreme<\/h3>\n\n\n\n

Sa fokusiranim sadr\u017eajem koji se vrti oko glavne teme koja je uvek IN, posetioci va\u0161eg web sajta \u0107e se zadr\u017eavati du\u017ee. Oni \u0107e provesti vi\u0161e vremena u kretanju po va\u0161em web sajtu, prelaze\u0107i sa svake povezane teme na drugu, prelaze\u0107i sa svake relevantne stranice na slede\u0107u.<\/p>\n\n\n\n

S obzirom da postoji toliko vi\u0161e usredsre\u0111enog i razra\u0111enog sadr\u017eaja koji zanima va\u0161e posetioce, u\u017eiva\u0107e da \u0161to dublje zarone u temu na va\u0161em web sajtu. Na neki na\u010din, to je gotovo kao bind\u017eovanje<\/em> va\u0161eg kvalitetnog sadr\u017eaja i omogu\u0107avanje posetiocima da konzumiraju \u0161to vi\u0161e informacija i dobiju odgovore na sva njihova pitanja.<\/p>\n\n\n\n

Deljenje na dru\u0161tvenim mre\u017eama<\/h3>\n\n\n\n

Poznato je da je pillar sadr\u017eaj razra\u0111en, su\u0161tinski i visokog kvaliteta. Zahvaljuju\u0107i ovim osobinama, mnogo je lak\u0161e navesti ljude da dele va\u0161 visokokvalitetni sadr\u017eaj na dru\u0161tvenim mre\u017eama. Mo\u017eda \u0107ete \u010dak po\u010deti da primate organske beklinkove sa drugih web sajtova koji upu\u0107uju sopstvene \u010ditaoce na va\u0161 sadr\u017eaj.<\/p>\n\n\n\n

Bolje SEO rangiranje<\/h3>\n\n\n\n

Sa toliko zna\u010dajnijih informacija, podataka, re\u010di i medija, nije ni \u010dudo \u0161to se pillar sadr\u017eaj bolje rangira na pretra\u017eiva\u010dima. Zajedno sa beklinkovima i deljenjima koja mo\u017eete ostvariti, pillar sadr\u017eaj mo\u017ee pomo\u0107i va\u0161em web sajtu da se bolje pozicionira na pretra\u017eiva\u010dima.<\/p>\n\n\n\n

Doslednost<\/h3>\n\n\n\n

\u017delite da va\u0161 brend izgleda solidno dosledno i fokusirano. Sa pillar sadr\u017eajem dobi\u0107ete upravo to. Va\u0161 biznis \u0107e se pokazati kao izuzetno kompetentan u va\u0161oj industriji, a va\u0161a poruka posetiocima \u0107e biti dosledna. Pillar sadr\u017eaj vam poma\u017ee da va\u0161 brend i poruku koju on \u0161alje uskladite sa op\u0161tim ciljevima.<\/p>\n\n\n\n

Ukratko<\/h2>\n\n\n\n

Pillar sadr\u017eaj se mo\u017ee koristiti za bilo koji web sajt. Nije specifi\u010dan samo za poslovno pisanje ili tutorijale, \u0161to ga i \u010dini tako fantasti\u010dnim. Jednostavno pru\u017ea lak na\u010din da se uverite da je sav sadr\u017eaj va\u0161eg web sajta povezan i da zadr\u017eite dosledan format.<\/p>\n\n\n\n

U su\u0161tini, pillar sadr\u017eaj daje \u010dvrstu strukturu va\u0161oj sveobuhvatnoj strategiji sadr\u017eaja. Niko ne \u017eeli da poseti blog o video igrama i vidi ne\u0161to o kupovini kuhinjskog pribora. Na ovaj na\u010din \u0107ete mo\u0107i da usko defini\u0161ete polje delovanja i budete fokusirani na ono \u010dime se bavi va\u0161 biznis ili web sajt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Odr\u017eavanje bloga i redovno kreiranje kreativnog sadr\u017eaja nije mala stvar. U stvari, redovno stvaranje smislenog i kvalitetnog sadr\u017eaja jedan je od najve\u0107ih izazova za ve\u0107inu preduze\u0107a. Ve\u0107ina ljudi je tako\u0111e zabrinuta zbog koli\u010dine sadr\u017eaja koji proizvode. Me\u0111utim, tu mnogi biznisi gre\u0161e. Umesto da se samo usredsredite na koli\u010dinu i objavite kratak, ali povr\u0161an sadr\u017eaj, kvalitet […]<\/p>\n","protected":false},"author":1,"featured_media":1584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[126,125,130,129,80,128,127],"yoast_head":"\n\u0160ta je stubni sadr\u017eaj (pillar content) i kako \u010dini da se istaknete? - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"\u0160ta je stubni sadr\u017eaj (pillar content), za\u0161to je va\u017eno da ga imate na va\u0161em blogu i kako doprinosi boljem rangiranju?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcircleweb.com\/seo-zurnal\/sta-je-stubni-sadrzaj-pillar-content-i-kako-cini-da-se-istaknete\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ta je stubni sadr\u017eaj (pillar content) i kako \u010dini da se istaknete? 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