Instagram dodaje moguc\u0301nost pretra\u017eivanja sadr\u017eaja pomoc\u0301u klju\u010dnih re\u010di, a ne da bude ograni\u010den samo na hashtagove.<\/p>\n\n\n\n
Instagram nadogra\u0111uje svoju funkcionalnost pretra\u017eivanja i omogu\u0107ava korisnicima da prvi put prona\u0111u sadr\u017eaj prema klju\u010dnim re\u010dima.<\/p>\n\n\n\n
Do sada su korisnici mogli da pretra\u017euju sadr\u017eaj samo po ha\u0161tegovima, oznakama lokacija, korisni\u010dkim imenima i imenima profila.<\/p>\n\n\n\n
To je ostavilo mno\u0161tvo sadr\u017eaja koji se ne mo\u017ee pretra\u017eivati u podru\u010dju opisa.<\/p>\n\n\n\n
Prema izve\u0161taju TechCruncha, korisnici sada mogu da pretra\u017euju postove koriste\u0107i klju\u010dne re\u010di koje se mogu pojaviti u natpisima za fotografije i video zapise.<\/p>\n\n\n\n
Preostalo je jo\u0161 mnogo toga da se razume o novoj funkciji pretra\u017eivanja Instagrama.<\/p>\n\n\n\n
Pretraga klju\u010dnih re\u010di u Instagramu funkcioni\u0161e tako \u0161to omogu\u0107ava korisnicima da ukucaju klju\u010dne re\u010di kao \u0161to je \u201einspiracija za kancelariju u stanu\u201c, umesto da se ograni\u010de na hashtag poput #homeofficeinspiration.<\/p>\n\n\n\n
Rezultati pretrage bi tada trebali prikazati postove o inspiraciji za ure\u0111enje kancelarije u stanu, \u010dak i ako nisu posebno ozna\u010deni kao takvi.<\/p>\n\n\n\n
Nije ta\u010dno poznato kako Instagram odre\u0111uje o \u010demu se radi bez oslanjanja na hashtagove.<\/p>\n\n\n\n
Poznato je da \u0107e Instagram koristiti natpise za objavljivanje postova za pretrage klju\u010dnih re\u010di, ali \u010dak i dalje ima mnogo pitanja.<\/p>\n\n\n\n
Na primer – da li je to samo ta\u010dno podudaranje? Mo\u017ee li algoritam Instagrama da razume sinonime? Da li je uklju\u010den neki AI ili ma\u0161insko u\u010denje koji poma\u017eu algoritmu da prepozna ono \u0161to je prikazano na slici?<\/p>\n\n\n\n
Portparol kompanije ka\u017ee da Instagram uzima u obzir \u201eniz faktora\u201c prilikom vra\u0107anja rezultata pretrage. To uklju\u010duje vrstu sadr\u017eaja, opise, vreme objavljivanja i jo\u0161 mnogo toga.<\/p>\n\n\n\n
Portparol potvr\u0111uje da Instagram koristi ma\u0161insko u\u010denje da \u201eprona\u0111e najkvalitetniji sadr\u017eaj koji je relevantan za vas\u201c. Ne pominje se da li to tako\u0111e uklju\u010duje prepoznavanje slike.<\/p>\n\n\n\n
Rezultati pretra\u017eivanja Instagrama ograni\u010deni su samo na odre\u0111ene termine, portparol ka\u017ee:<\/p>\n\n\n\n
\u201ePretraga je ograni\u010dena na teme od op\u0161teg interesa i klju\u010dne re\u010di koje su u okviru Instagram-ovih smernica zajednice.\u201c<\/p><\/blockquote>\n\n\n\n
Potencijal za Instagram SEO?<\/h2>\n\n\n\n
Mo\u017eda je najuzbudljiviji aspekt ovog a\u017euriranja, barem za prodavce i ljubitelje pretra\u017eivanja, potencijal za SEO za Instagram.<\/p>\n\n\n\n
Ranije je jedini na\u010din za optimizaciju Instagram postova bio uklju\u010divanje relevantnih hashtagova i mo\u017eda oznake lokacije (ako je primenljivo).<\/p>\n\n\n\n
Sada postoji potpuno novi algoritam koji trgovci mogu da razumeju i optimizuju. Po prvi put zapravo mo\u017eemo razgovarati o faktorima rangiranja na Instagramu.<\/p>\n\n\n\n
Pre nego \u0161to uronite u to, mo\u017eda je najbolje sa\u010dekati i videti kako ova promena uti\u010de na pona\u0161anje korisnika. Jo\u0161 uvek ne znamo kako \u0107e se korisnici prilagoditi ovom novom na\u010dinu pretra\u017eivanja postova na Instagramu.<\/p>\n\n\n\n
Da li \u0107e usvojiti upotrebu klju\u010dnih re\u010di za pronala\u017eenje vizuelnog sadr\u017eaja sli\u010dnog onome kako ljudi koriste Pinterest? Ili \u0107e korisnici Instagrama radije koristiti proverene i istinite hashtagove?<\/p>\n\n\n\n
Bio bi obe\u0107avaju\u0107i znak da se uo\u010di zna\u010dajan porast anga\u017emana korisnika na postovima nakon pokretanja pretra\u017eivanja klju\u010dnih re\u010di. To mo\u017ee biti indikacija da se klju\u010dne re\u010di koriste za pomo\u0107 korisnicima da otkriju sadr\u017eaj koji ina\u010de ne bi prona\u0161li.<\/p>\n\n\n\n
Ono \u0161to je sigurno je da korisnici Instagrama nisu spremni da se promene, o \u010demu svedo\u010di i buka zbog nedavnog a\u017euriranja korisni\u010dkog interfejsa.<\/p>\n\n\n\n
Za sada se oko ovog a\u017euriranja vodi mnogo manje diskusije, \u0161to je ili pokazatelj da ga korisnici nisu primetili ili jo\u0161 uvek nije predstavljeno svima.<\/p>\n\n\n\n
Pretraga klju\u010dnih re\u010di na Instagramu danas se na engleskom jeziku objavljuje za sve korisnike u Kanadi, SAD-u, Velikoj Britaniji, Australiji, Novom Zelandu i Irskoj.<\/p>\n","protected":false},"excerpt":{"rendered":"
Instagram dodaje moguc\u0301nost pretra\u017eivanja sadr\u017eaja pomoc\u0301u klju\u010dnih re\u010di, a ne da bude ograni\u010den samo na hashtagove. Instagram nadogra\u0111uje svoju funkcionalnost pretra\u017eivanja i omogu\u0107ava korisnicima da prvi put prona\u0111u sadr\u017eaj prema klju\u010dnim re\u010dima. Do sada su korisnici mogli da pretra\u017euju sadr\u017eaj samo po ha\u0161tegovima, oznakama lokacija, korisni\u010dkim imenima i imenima profila. To je ostavilo mno\u0161tvo sadr\u017eaja […]<\/p>\n","protected":false},"author":1,"featured_media":1315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[70,69],"yoast_head":"\n
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