{"id":1162,"date":"2020-07-20T13:36:27","date_gmt":"2020-07-20T11:36:27","guid":{"rendered":"https:\/\/digitalcircleweb.com\/seo-zurnal\/?p=1162"},"modified":"2020-08-12T13:55:07","modified_gmt":"2020-08-12T11:55:07","slug":"kako-da-prepoznate-da-li-seo-agencija-koristi-black-hat-metode","status":"publish","type":"post","link":"https:\/\/digitalcircleweb.com\/seo-zurnal\/kako-da-prepoznate-da-li-seo-agencija-koristi-black-hat-metode\/","title":{"rendered":"Kako da prepoznate da li SEO agencija koristi Black hat metode?"},"content":{"rendered":"\n

Postoje dve osnovne vrste SEO metoda \u2013 White hat i Black hat SEO. White hat se odnosi na legitimne tehnike rangiranja za klju\u010dne re\u010di koje su relevantne sadr\u017eaju sajta. Sadr\u017eaj sajtova koji koriste Black hat tehnike namenjen je pretra\u017eiva\u010dima, a ne korisnicima, poku\u0161avaju\u0107i da obmane i algoritme pretra\u017eiva\u010da, i korisnike.<\/p>\n\n\n\n

Black hat SEO se odnosi na nemoralne na\u010dine da se sajt bolje pozicionira u rezultatima pretrage. Vlasnici sajtova \u010desto nisu ni svesni da SEO agencije<\/a> sprovode black hat metodu, a o tome postanu obave\u0161teni tek kada Google zbog prekr\u0161aja penalizuje njihov sajt.<\/p>\n\n\n\n

Black hat metode mogu privremeno da pomognu da se va\u0161 sajt rangira bolje, ali pre ili kasnije (uglavnom vrlo brzo) pretra\u017eiva\u010di \u0107e primetiti nedozvoljene aktivnosti. Va\u0161 sajt \u0107e biti ka\u017enjen zbog nedozvoljenih radnji.<\/p>\n\n\n\n

Obratite pa\u017enju na naredne znake, kako biste prepoznali Black hat SEO:<\/p>\n\n\n\n

Pla\u0107eni linkovi<\/h2>\n\n\n\n

Koli\u010dina i ja\u010dina linkova su jedan od na\u010dina na koje Google rangira websajtove. \u0160to vi\u0161e drugih sajtova linkuje ka vama, a naro\u010dito ako imaju dobar autoritet domena, Google \u0107e vama pridavati vi\u0161e autoriteta.<\/p>\n\n\n\n

Sude\u0107i po definiciji samog Google-a, pla\u0107eni link je link koji ste platili novcem ili materijalnim dobrima. Danas Google ula\u017ee zna\u010dajna sredstva kako bi ugasio farme linkova i pla\u0107ene linkove, ali kako biste prepoznali pla\u0107ene linkove nisu vam potrebni SEO alati<\/a>.<\/p>\n\n\n\n

Prvo pogledajte ankor tekst, re\u010di koje su u linku. Ako tekst deluje nasumi\u010dno i kao da nema veze sa samim linkom, mogu\u0107e da je kupljen. Drugo, pogledajte i broj linkova na stranici. Ako je stranica pretrpana nasumi\u010dnim linkovima, verovatno su u pitanju kupljeni linkovi.<\/p>\n\n\n\n

Linkovi se uglavnom kupuju u paketu. Ako primetite da veliki broj beklinkova sti\u017ee ka vama od blogova ili sajtova niskog autoriteta, postoje \u0161anse da je bar deo kupljen.<\/p>\n\n\n\n

Pretrpavanje klju\u010dnim re\u010dima<\/h2>\n\n\n\n

Pretrpavanje klju\u010dnim re\u010dima nastaje kada na jednoj stranici imate enormno puta ponovljene klju\u010dne re\u010di, kako biste se rangirali bolje na Google-u. Ako ste nekad pro\u010ditali re\u010denicu u kojoj klju\u010dna re\u010d zvu\u010di neprirodno i van konteksta, verovatno je u pitanju ova metoda. Pretrpavanje klju\u010dnim re\u010dima je jedna od naj\u010de\u0161\u0107ih Black hat SEO tehnika<\/a>.<\/p>\n\n\n\n

Preterivanje sa klju\u010dnim re\u010dima je nekad te\u0161ko uo\u010diti, jer Google stalno menja definiciju koliki deo teksta treba da sadr\u017ei klju\u010dne re\u010di. Najbolji na\u010din da prepoznate ovu tehniku jeste da tra\u017eite klju\u010dne re\u010di u naslovu, uvodu, meta opisu.<\/p>\n\n\n\n

Kako biste izbegli pretrpavanje klju\u010dnim re\u010dima slu\u0161ajte svoju intuiciju \u2013 ako vam se \u010dini da su klju\u010dne re\u010di upotrebljene previ\u0161e puta, sigurno ste u pravu.<\/p>\n\n\n\n

Skriveni linkovi<\/h2>\n\n\n\n

Pojava skrivenih linkova nije vi\u0161e u\u010destala, ali s vremena na vreme mo\u017eete primetiti ovu Black hat SEO metodu. Skriveni linkovi su linkovi koje korisnici ne mogu da vide, ali paukovi pretra\u017eiva\u010da ih uzimaju u obzir prilikom odre\u0111ivanja rangiranja sajta.<\/p>\n\n\n\n

Pravila Google Webmaster Guidelines-a naro\u010dito zabranjuju postavljanje teksta iza slike, off-screen linkove, tekst napisan veli\u010dinom fonta nula, kori\u0161\u0107enje bele pozadine i belog teksta, linkovanje malog dela teksta.<\/p>\n\n\n\n

Potragu za nepravilnim linkovima mo\u017eete sprovoditi ru\u010dno, stranicu po stranicu, ili mo\u017eete koristiti SEO alate.<\/p>\n\n\n\n

Prikrivanje i preusmeravanje<\/h2>\n\n\n\n

Ova dva procesa se odnose na sli\u010dne vrste Black hat SEO tehnike. Jednostavno re\u010deno, URL prikrivanja i preusmeravanja ozna\u010davaju da websajt pokazuje druga\u010diji sadr\u017eaj korisnicima, a druga\u010diji pretra\u017eiva\u010dima.<\/p>\n\n\n\n

Da li ste nekad kliknuli na websajt, a potom bili preusmereni na neki potpuno drugi websajt? Ovaj postupak Google naziva \u201elukavo preusmeravanje\u201c. Cilj preusmeravanja je da dovede saobra\u0107aj na odre\u0111enu stranicu, dok pretra\u017eiva\u010di rangiraju sajt na osnovu sadr\u017eaja neke druge stranice. Ova metoda je uobi\u010dajena na mobilnim verzijama sajta. Dok desktop verzija mo\u017ee da ostane ista, mobilna verzija sajta mo\u017ee da prikazuje potpuno druga\u010diji spam URL.<\/p>\n\n\n\n

Prikrivanje je sli\u010dan proces u kojem kroleri pretra\u017eiva\u010da uglavnom vide HTML, dok korisnici vide slike. Prikrivanje je postupak koji primenjuju hakeri, kako bi onemogu\u0107ili vlasnika sajta da primeti da je sajt hakovan. Ako ste prose\u010dan korisnik, mo\u017ee biti dosta te\u0161ko da prepoznate i otkrijete ove dve Black hat SEO tehnike. Me\u0111utim, sa svakim a\u017euriranjem Google postaje sve sofisticiraniji i sve lak\u0161e otkriva spamerski sadr\u017eaj.<\/p>\n\n\n\n

Privatne mre\u017ee blogova (PBN)<\/h2>\n\n\n\n

Privatne mre\u017ee blogova su na\u010din da se izgrade beklinkovi, uglavnom kroz veliki broj blogova. Oni mogu biti kori\u0161\u0107eni da grade autoritet domena jedan za drugi ili da podi\u017eu autoritet jednog centralnog sajta. Google ozbiljno ka\u017enjava privatne mre\u017ee blogova. Specifi\u010dno, privatnu mre\u017eu blogova mogu\u0107e je otkriti putem slede\u0107ih informcija:<\/p>\n\n\n\n

  • Iste IP adrese.<\/li>
  • Sli\u010dan ili identi\u010dan sadr\u017eaj.<\/li>
  • Isti vlasnici.<\/li>
  • Deljeni serveri.<\/li><\/ul>\n\n\n\n

    Razotkrivanje ove vrste Black hat SEO je za pretra\u017eiva\u010de relativno jednostavno, jer je lako identifikovati ove obrasce rada. Privatne mre\u017ee blogova mogu delovati kao jednostavan na\u010din da izgradite beklinkove, ali zapravo su samo jednostavan na\u010din da zaradite kaznu od strane Google-a.<\/p>\n\n\n\n

    Google algoritmi su danas me\u0111u najsofisticiranijim algoritmima na svetu, \u0161to je dobra vest za vlasnike sajtova i SEO agencije koji rade na rangiranju relevantnih klju\u010dnih re\u010di. Uz pomo\u0107 ozbiljne SEO agencije mo\u017eete razraditi odli\u010dan online posao, dok sa agencijama koje koriste neeti\u010dke metode optimizacije mo\u017eete o\u010dekivati kaznu svaki put kad se Google a\u017eurira.<\/p>\n\n\n\n

    Najbolji na\u010din da pobolj\u0161ate rangiranje na pretra\u017eiva\u010dima jeste da kreirate informativan, originalan i koristan sadr\u017eaj i po\u0161tujete pravila Google-a.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Postoje dve osnovne vrste SEO metoda \u2013 White hat i Black hat SEO. White hat se odnosi na legitimne tehnike rangiranja za klju\u010dne re\u010di koje su relevantne sadr\u017eaju sajta. Sadr\u017eaj sajtova koji koriste Black hat tehnike namenjen je pretra\u017eiva\u010dima, a ne korisnicima, poku\u0161avaju\u0107i da obmane i algoritme pretra\u017eiva\u010da, i korisnike. Black hat SEO se odnosi […]<\/p>\n","protected":false},"author":1,"featured_media":1164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"\nKako da prepoznate da li SEO agencija koristi Black hat metode? - SEO \u017durnal<\/title>\n<meta name=\"description\" content=\"Postoje dve osnovne vrste SEO metoda \u2013 White hat i Black hat SEO. 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